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Women were the ones who watched the Ecuador match against Qatar the most

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A measurement carried out by Kantar Ibope Media revealed that 51% of the viewers of that meeting were women.

The first confrontation in which the Ecuadorian team played the opening match of a World Cup for the first time, facing the host of the tournament, the Qatari team, generated so much expectation among Ecuadorians that it broke audience records in the country, in front of matches Inaugural World Cups: Qatar 2022 (21.4%), Russia 2018 (3.8%), Brazil 2014 (11.6%).

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This was highlighted by an audience measurement carried out by Kantar Ibope Media, a consultancy that operates in ninety markets, including Ecuador; that among the most relevant data of this match shows that the majority of the audience that saw the team was female (51%) compared to 49% of men who saw the Tri win against Qatar.

Companies on their own include Ecuador party during working hours

The firm pointed out that 837,000 Ecuadorian households were connected, following step by step the performance of the Tri. This represents 1,518,000 Ecuadorians over the age of 3, that is, the game was enjoyed as a family, where children (between 3 and 11 years old: 13%), young people (between 12 and 17 years: 10%) and adults ( over 18 years: 77%) came together to enjoy the game of the national team.

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Kantar IBOPE Media detected in its measurement, carried out in 11 countries in the region, that during the opening match Ecuador had 47 audience points, being the country that generated the most audience in this match, compared to other Latin American countries, such as Uruguay. with 36 points, Colombia with 35, Brazil with 29, Argentina with 28 and Chile with 25.

The victory of Ecuador over Qatar, a balm for the commercial sector that grew in sales between 10% and 35%

That first game for Ecuador in the World Cup in Qatar was held on Sunday, November 20, and its second participation will be this Friday, November 25, against the Netherlands team. (YO)

Source: Eluniverso

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