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MullenLowe Group Latam holds the second regional Ink House edition

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With the aim of further uniting the academy with advertising agencies, MullenLowe Group Latin America will develop, between September 29 and October 1, the second Ink House regional edition, an initiative that will expose final year or semester students from recognized faculties of advertising, social communication or related careers in 10 Latin American countries, to an experience that is closest to a bidding process faced by an agency.

What does the winner of 27 lions at Cannes Lions think about Latino creativity?

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MullenLowe agencies in Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama and the Dominican Republic will bring together teams from local universities to receive the same briefing in real time.

The students will develop a campaign for 24 uninterrupted hours, after which they will submit their proposals under the established conditions and characteristics, and later, they will make the respective arguments before the jury, just like a real contest. Photo: Shutterstock
  • Participants from Ecuador:
  • University of the Americas (UDLA)
  • International University of Ecuador (UIDE)
  • Metro Metropolitan Institute of Design
  • Pontifical Catholic University of Ecuador (PUCE)
  • San Francisco de Quito University
  • Casa Grande University (UCG) Guayaquil
  • Holy Spirit University (UEES) Guayaquil
  • University of Azuay UDA (Cuenca)

Each education center is represented by a duo, which participates in the facilities of the QPH communications corporation, in Quito.

Two Ecuadorians, among the 290 jurors of the Cannes Lions 2022

Prizes for the winners

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The members of the winning university team in Ecuador will have the opportunity to do a semester of paid internship at MullenLowe Delta and will receive a $250 scholarship to access one of the Miami Ad School Punta Cana workshops, one of the largest and best creativity schools globally. In addition, they will win their pass for the regional contest.

Second and third place will also receive awards.

Source: Eluniverso

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