Menstrual clothing: bikinis, panties and pajamas take over the female market in Ecuador

The store specialized in menstruation offers ecological sanitary products and garments that avoid the fearsome blood stains during the menstrual period.

In a common female scenario, a friend says to another: “Look secretly if I’m stained”, one of them advances the step and the other inspects that everything is going correctly, without showing off. This is repeated three or four times a day.

And it is that during menstruation, staining clothes is a constant fear, although many women are already used to it.

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The word “fear” may sound exaggerated, but it is not. Yes, the period is the most natural thing in women, but that the flow penetrates the clothes is scary. And faced with this, almost all women – due to social pressure – are prepared.

Pamela, for example, is a biologist, and when she climbs hills or takes long walks during her period, she opts for large feminine pads and keeps a pair of panties in her backpack “just in case.”

Another case is that of Jenniffer, who loves to travel along the Ecuadorian coast, but when the days come when she menstruates, going to the beach and wearing a cute swimsuit seems like an impossible mission. So choose to use a short so no one can see your pad, because if the flow is heavy, you feel safer with it than with a tampon.

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Ana, a mother of two children and a full-time housewife, confesses that during her menstruating days she uses the oldest pajamas and panties to sleep because she has heavy bleeding. “That’s what I call strategy“, bill.

But when blood already stained a garment, some women, like Evelyn, had no choice but to tie a coat around the waist so that no one would notice it as they ran home after an incident in daily activities.

The same thing happened to Ghislaine Espinosa, who has a huge repertoire of anecdotes because of its abundant flow and is not ashamed to tell them. So, to prevent more girls and women from feeling limited during those “difficult days”, she created a specialized menstruation store, where she offers sanitary products and menstrual clothing.

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The place is called Andrés Cups And according to Espinosa, what he intends is to provide alternatives to feel comfortable and safe during the period and in any situation. For the gym, licras and skirts sports that absorb all the menstrual flow while doing physical exercises; for the beach and pool, swimsuits with protection, and to sleep, pajamas special so clothing will not be a problem. All products have a sanitary registration.

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When it comes to swimsuits, the fabric that has four textile fibers is ideal for absorbing blood and can be used alone, without sanitary pads or tampons.

Among the benefits are the savings after the reuse of the garments, the security against blood stains and, above all, the comfort. “This clothing alternative is an eco-friendly option for those who prefer less invasive products. What’s more, garments have a useful life of three to five years, unlike a disposable sanitary napkin that finally ends up in the garbage contaminating the environment ”, assures the entrepreneur from Guayaquil.

Andrés Cup arrived in Ecuador in 2017 in response to all the female inconveniences related to the menstrual period and the lack of information about health products. Currently they have their items displayed on the hangers of various supermarkets in the country (Guayaquil, Samborondón, via Daule, Playas, Ballenita, La Libertad, Machala, Manta, Quito and Ambato); in their physical stores (Guayaquil and Quito), and they also deliver home deliveries.

Among the products they offer, in addition to clothing, are cloth sanitary pads, which can be reused, menstrual cups, tampons, menstrual discs, female condoms and specialized intimate soaps.

Like many of the existing ventures, they answer questions and advise clients through WhatsApp and direct messages on Instagram, in addition, they have a complete catalog on their website. (I)

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