Today, artificial intelligence is an almost obligatory topic of many social gatherings, especially professional ones. Is this the end of intellectual work as we have known it so far? Is a cinematic doomsday prediction of machine supremacy just around the corner? And especially in the field of letters, a requiem for notaries, editors, screenwriters, journalists, etc.?

This last concern, which is closest to my career and, therefore, I think I understand, is the one I want to meditate on in this space: Is artificial intelligence the end of the writing profession, because an algorithm does it? better? No, I don’t think so. But it will be for those writers, editors, screenwriters and journalists who, instead of demonizing it, fail to learn to use it, resist the inevitable and unstoppable technological progress and mistakenly choose to confront it, smear campaigns and belittle its reach. . On the contrary, content workers must enrich themselves with all technological potentials and use them to our advantage and thus, adapting to changes – as Charles Darwin rightly claimed – be able to evolve as a species.

Already a few years ago, who in the digital world, as well as in the world of pets, are faster than humans, there has been a silent change: a digitized hand that installs windshields on new vehicles with impressive speed and with greater precision than humans used to do, I could see it at work in South Korea, fifteen years ago; another similar branch, on a smaller scale, which has been making the best sushi in Japan for ten years; Alexa, which for years has been an important addition to many homes in the first world, with the ability to dialogue and an array of sensors that almost make her human. “Send me a kiss, Alexa”, my friend recently asked the operator, and she rightly told him: “You better not, your wife is nearby”. And like these, countless chapters that have been piling up in the development of technologies for everyday and even domestic use, without complaining to us much. They are closer to software that writes letters that secretaries wrote, or basic legal petitions drafted by young lawyers, characters that are dying out in offices and law studios. And there are many robots that manage complex diseases.

The solution to this (implementation of artificial intelligence) is not to ban its use… but to make the best use of it…

Warnings are being triggered now that Chat GPT is showing an impressive ability to synthesize and is making even academic tutors who review papers notice that there are fewer and fewer signs of plagiarism and errors. And we are talking about transversal fear, because it is not only literary or journalistic texts that are created with it, but any content, which, although there may not be criteria yet, we have no doubt that it will be perfected until it soon reaches its most polished version.

The solution to this is not to ban its use, which is currently being debated in academia and content production environments. The solution is to make the most of it and for those who are now so afraid of it to learn to use it effectively. (OR)