Russian millionaire bloggers posting short videos on TikTok lost an average of 72% of their fees in the first quarter. The Association of Bloggers and Agencies told Kommersant about this.
The organization evaluated the top ten bloggers with an audience of 2.7 million people. As it turned out, year by year their monthly income decreased from 7.9 million rubles. up to 2.5 million rubles
The ABA experts cited the decrease in the number of advertisers and a multiple decrease in the coverage of publications as the reason.
The communication agency PR-development also reported that the income of video bloggers from TikTok has decreased by 70%.
Denis Volkov, CEO of the Epicstars agency, also says that the fees of million-plus bloggers have significantly decreased due to the departure of Western sites and large anchor advertisers.
The ABA added that large TikTokers are having difficulty moving to alternative sites. They have accounts on other popular social networks, however, the organization notes, on none of the sites the number of subscribers even comes close to TikTok.
At the same time, microbloggers (up to 50,000 subscribers) do not experience transition problems from TikTok, according to the Perfluence agency. According to the operating director of the agency, Evgenia Kazakova, immediately after the restriction of TikTok in the Russian Federation, most microbloggers were in no hurry to leave the platform, but the efficient operation of short video algorithms on other sites gradually won the trust of users.
Thus, if the incomes of millionaires have fallen, then small bloggers, on the contrary, have grown. According to experts, for the first quarter of this year, growth amounted to 23-25%.
Source: Rosbalt
Mario Twitchell is an accomplished author and journalist, known for his insightful and thought-provoking writing on a wide range of topics including general and opinion. He currently works as a writer at 247 news agency, where he has established himself as a respected voice in the industry.
