Fashion historian Alexander Vasilyev spoke about the closing of the Fashion Sentence show on Channel One. In a conversation with Svetlana Bondarchuk, he recalled that the show was closed on February 24, 2022. The management of Channel One argued that the channel was refusing entertainment content.
“Everyone was closed on the same day! And they began to show other programs on topics that correspond to the topic of the day, ”said Vasilyev.
However, subsequently the Fashion Sentence show could not return to the air, as it lost its advertisers.
“Then “Live healthy” returned after 3-4 months, I don’t remember exactly, we never returned. We were announced, firstly, that Zara and H&M, which gave us clothes, had closed. They also said that our advertisers left the market. There were 2-3 commercial breaks in the program, and goods for women were advertised there: shampoo, toilet water, cream, pads – what constitutes the base of interest in the female world. They were almost all foreign, these advertisers, they left the market – and this money disappeared, ”he explained.
Moreover, the team of stylists also fled.
Vasiliev also called the new show Fashionable vs Narodny on the NTV channel with Vladislav Lisovets and Nadezhda Babkina as hosts a “surrogate”. “This program, unfortunately, is not daily, but weekly, already a different rhythm. But the plot is the same: a woman is taken, suffers and tells us about how bad everything is in her life – but now we will change her clothes and a group of oligarchs will drive up to her with a bouquet, ”he said.
Source: Rosbalt
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