Salsa Magazine emerged just a few months before the start of the COVID-19 pandemic.
Mariuxi Vargas, 40 years old, combines her academic preparation and experience in the area of communication and fashion design to make Salsa Magazine one of the most successful catalog sales magazines in the country.
The key was to serve a niche, that of women plus size with sizes from L to XXXXL.
The question was, how do we compete with catalogs that have been on the market for years?
After a study, says Mariuxi, it was determined that $ 400,000 of investment was required, which includes printing, selecting the models, taking the photos, making the stock basis for responding to demand and marketing, among other aspects.
“I was in a clothing manufacturing business administration training and I asked the Colombian instructor about making a catalog magazine plus size. He said, ‘Great, there isn’t.’ Was a target unattended, then the first editions were distributed online with a PDF through social networks from June 2019, because we did not have the complete background to print it, which costs more ”, he says.
Sales were positive, he maintains, so in October 2019 they published the first physical edition, precisely when the national strike occurred. “Still, sales were higher than when we only sold online.”
And so the second batch that was ready the week when the confinement was arranged, in March 2020, also came out.
There they were kept in the sewing workshop, started by the designer’s parents. “We had 80% of the stock already made. In this business, the investment is made for three months to make the catalog and only then does it begin to recover ”, he explains, so in June 2020 they decided to distribute it.
Since then they have published and distributed the magazine with the designs every 45 days with increasing sales. Being a mother of five didn’t stop her. Constant preparation is one of the keys, he says. (I)
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
