For the first time, in 2023, American adults they will spend more time watching videos on the internet than on television known as traditional, thanks in part to platforms like YouTube, Netflix and TikTok, according to a study published Wednesday by Insider Intelligence.
“People spend more and more time watching videos on their big and small screenswhether it is a movie on a television connected (to the Internet) or a video broadcast massively in applications”, says Paul Verna, an analyst at the US firm.
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According to the study authors, American adults will spend an average of 3 hours and 11 minutes per day watching videos on the Internet this year, while the time they spend watching television (cable, satellite, DVD, etc.) will be less than 3 hours.
And these data only reflect the habits of adults. The trend is that in the future it will be accentuated due to the taste that adolescents have for videos on the Internet. Streaming platforms, which increasingly broadcast more sports competitions, are the main responsible for this transition.
YouTube (Google) and Netflix lead this change, with 33 minutes a day on average in each one. They are followed by Hulu (24 minutes), Amazon (11 minutes) and Disney+ (8 minutes).
The application TikTokthe use of which has skyrocketed during the pandemic not only among teenagers, is eating up a good part of the market share of television, streaming services and other social networks.
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“If only adult social media users and YouTube are taken into account, TikTok has already surpassed all of them in terms of time spent on each platform,” the study says.
“The battle between TikTok and Netflix is going to be important”said Jasmine Enberg, an analyst at Insider Intelligence.
“The line between social and entertainment is blurring,” he explained.
“TikTok’s efforts to incentivize creators to upload longer videos, live streams, and music are keeping users on the platform longer. The growth of time spent on Netflix, meanwhile, is stalling.”
For Enberg, Elon Musk, owner of Twitter, is right to encourage the posting of videos on the bird network, especially from youtubers.
But his efforts will be “useless” “if he cannot prevent the decline in the number of users,” he said. (YO)
Source: Eluniverso
Mario Twitchell is an accomplished author and journalist, known for his insightful and thought-provoking writing on a wide range of topics including general and opinion. He currently works as a writer at 247 news agency, where he has established himself as a respected voice in the industry.
