About 20.6 million devices have been connected to YouTube and Google in Ecuador until September 2022. This figure is 13% higher than what was achieved in 2021. Guayas, with 7.4 million, and Pichincha, with 4.8 million, are the provinces with the largest number of users on these platforms.
The contents that Ecuadorians consume and consult on Google and YouTube are varied, according to the Ecuador Digital report, on Management Training. In the most used search engine in the world, terms such as translator, WhatsApp web, IESS or Hotmail are consulted.
Ecuador has one of the lowest scores in the world for English language proficiency. In the English Proficiency Index (EPI) of the Education First (EF) firm, the country was ranked 82nd. This is related to the search for translators to consult texts, books or quotes.
Meanwhile, the WhatsApp instant messaging application is also one of the most consulted due to the use of its desktop version. Is apps It is the most used by Ecuadorians. It is estimated to have more than thirteen million users.
Another topic that Ecuadorians are looking for is everything related to the IESS. Especially the scheduling of medical consultations through its website, unsecured and mortgage loans. The international email company Hotmail (Outlook) also appears.
Facebook is another of the social networks that are visited through Google. Although this platform has stagnated in the growth of users in the country, it is still one of the most important with more than 13.1 million users.
The ten most searched terms on Google in Ecuador in 2022
- Ecuador
- Translator
- whatsapp website
- Youtube
- Time
- IESS
- hotmail
While on the YouTube platform, Ecuadorians consume content related to music, movies, La Rosa de Guadalupe and Bad Bunny.
La Rosa de Guadalupe is a Mexican television series that premiered in 2008. It includes the dramatization of cases of ordinary people who experience a miracle performed by the Virgin of Guadalupe. His episodes touch on social conflicts in real life situations, where the values of the Catholic religion influence their solution. The production has issued more than 1,700 episodes.
In this Aztec series, the Ecuadorian actress Vilma Sotomayor has participated in several episodes. The compatriot has also been part of productions such as La madrastra and Como dice el dicho, also in Mexico.
Content related to reggaeton Bad Bunny is also highly desired on YouTube by Ecuadorians. The singer appeared last November in Quito. The Atahualpa Olympic Stadium was packed with his fans. The urban genre exponent was the artist who collected the most this year during a tour. His tour of Latin America left a profit of 269 million dollars, adding a total of 382 million dollars. (YO)
The ten most searched terms on YouTube in Ecuador in 2022
- Music (without tilde)
- Films
- Movie
- Full movies in spanish
- Guadalupe’s rose
- Dip
- Bad Bunny
- The Rose of Guadalupe
- TikTok
- Music.
Source: Eluniverso

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