The worst crisis in history, acquiring competencies in the face of possible new events

The COVID-19 pandemic represented an unprecedented challenge for decision makers in the public and private sectors. Confinement measures, border closures, interruption of air traffic, bans on land circulation and mobility were implemented, while ensuring that what was essential, for example, food transport continues to function. This pandemic, which has lasted for more than a year and a half in different phases, should be seen as a great opportunity to learn and prepare for future events that could have similar characteristics. Using the COVID-19 pandemic as a reference, the Espírito Santo University of Specialties seeks, through its Certification in Crisis Management, to instruct professionals in analytical and practical skills for crisis management, defined as an obstacle that cannot be solved with the usual structure

This program offers a strategy to timely recognize a crisis, activate management in its different dimensions: administrative, human teams, cooperation, communication and organization, in a proactive framework that promotes the exchange of truthful information.

Preparing to face a crisis

The Crisis Management Certification will have national and international instructors and exhibitors with extensive experience, some of them with active participation during the onset of the pandemic. The program is aimed at:

• Private companies and corporations.
• Hospitals and health centers.
• Educational units.
• First-line emergency response institutions.
• National government and sectional governments.
• Non-governmental organizations.
• Units of production and trade of basic goods.

It has a total duration of 120 hours distributed in 85 synchronous and 35 autonomous hours, in addition to discussion forums guided by the instructors.

At the end of the program, participants will be able to:

• Identify and warn the severity and scope of the trigger for a crisis (pandemic, natural disaster, among others).
• Carry out an analysis of priorities and actors in the face of an adverse scenario.
• Develop your own criteria aimed at applying strategies to anticipate, confront and mitigate a crisis.
• Have tools to manage a crisis according to their responsibility and sector.
• Identify leaders of transformation and IT innovation that have an impact on society.

To receive certification, participants must complete at least 70% of the synchronous hours, and present a short final essay on their conclusions and learnings according to each one’s area of ​​expertise.

Skills acquired in the program

• Prepare plans and strategies so that your institution is prepared to face a crisis.
• Manage a crisis with all the tools at your disposal.
• Lead crisis teams, within your organization or scope of action.
• Develop adequate communication skills and criteria in the different stages of crisis.
• Anticipate, to the extent that the nature of the crisis allows, its presence.
• Identify the type of crisis and determine the magnitude of its impact on the organization / institution and in the environment in which it operates,
• Integrate multidisciplinary teams aimed at mitigating or repairing the effects of a crisis.

Work methodology

The program will be developed online, and the teaching-learning methodology will be based on:

• Case studies.
• Inverted classes.
• Team-based
• Interactive learning.

Instructors

The Crisis Management Certification will be coordinated by three professionals who lived and managed the COVID-19 crisis in Ecuador from different responsibilities:

• Private business perspective and civil society, María Gloria Alarcón. Guayaquil businesswoman, former president of the National Federation of Chambers of Commerce, consultant.
• Perspective of the public and political sector, María Paula Romo. Professor. Former Interior Minister and president of the Special Operations Committee (COE) during the Covid-19 pandemic.
• Global Health Perspective, Juan Carlos Zevallos. Doctor, Dean of the UEES Faculty of Health Sciences. Minister of Health during the Covid-19 pandemic.

BEGINNING: November 23, 2021

For more information and registration: