Parents have a fundamental role in the eradication of bullying.
Parents have a fundamental role in the eradication of bullying, because with their words they are able to generate the confidence that their children need to face violent situations such as ‘bullying’.
Telling them how wonderful and talented they are, as well as that what is really valuable is what they carry inside even though people can only see the external and that they do not need anyone’s approval to be what they want is what We (Family Group) are looking for encourage through the ‘Bullying for loving’ campaign.
“We involve parents because we know that they can build self-esteem in their children, the fact of valuing themselves and others,” says Dayanna Albuja, Costumer Experience specialist at Nosotras.
He adds that the campaign exposes several myths about this problem. “It is said that ‘bullying’ did not exist before; there is a lot of sensitivity, and the truth is that you have to understand that all life has existed, it’s just that we haven’t given it the importance it deserves”, he assures.
In this sense, Nosotras makes available communication and education tools around bullying. One of them is the website nosotrasonline.com.ec, which offers different resources such as a guide for parents to raise safe and empathetic children and articles on self-esteem and how to deal with ‘bullying’; In addition to a virtual office, where a professional answers questions and clears up doubts regarding this problem.
“We also have an infographic video, in which we see testimonials from children who have been bullied and this in turn helps others understand this issue,” Albuja says. Through these tools, the brand has impacted more than 75 million people in Latin America since the campaign began six years ago.
Source: Eluniverso
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