They say that the emotion invaded them to the point that they needed some time to assimilate the news: they were chosen to be part of the pre-selection jury of the works that will go to the final rounds of the Cannes Lions International Festival of Creativity 2022, in France, the maximum exponent of creativity for those who work in design, marketingadvertising, public relations and communication.
Marco Salvador, General Creative Director of MullenLowe Delta, and María Gracia Lotuffo, founder of Madkind, are the Ecuadorians who are part of the 290 experts that make up the jury of this renowned international festival, whose face-to-face appointment will be from June 20 to 24 at Cannes, France.
Both are international publicists, creative with more than 15 years of experience and with relevant awards such as lions or lions that they obtained in Cannes and in other spaces, from the agencies they represented, in addition to individual professional achievements. They have also been to Cannes in past editions as participants.
On this occasion, the evaluations that they will make for Cannes Lions 2022 will be on-line as the festival has established for that phase. Then, the selected works go to a final round with a jury top ten members per category.
What is the secret to winning a lion at Cannes Lions?
Being part of the Cannes Lions jury, Marco and María were invited to the face-to-face festival that will have talks, debates, seminars, workshops, as well as the awarding of the winners. Upon their return, Ecuadorians hope to bring and share new ideas and advances in the creative communication industry.
In the country, EL UNIVERSO is the official representative of Cannes Lions in Ecuador. And it was because of a call from the commercial manager of this newspaper that savior frame learned that the festival had chosen him as a Cannes Lions jury in the Entertainment category, recalls this publicist from Quito, from 40 yearsMarried and father of two children.
He is a creative leader. His campaigns have been recognized at Cannes Lions, London International Awards, Clio Awards, One Show, El Sol, FIAP, Ojo de Iberoamérica and Lux Awards. Some of his awards have been in the categories of entertainment and branded content (brand content), highlights the website of
Cannes Lions (www.canneslions.com), which has defended creative excellence since 1954 when the first edition of this international event was born.
The Ecuadorian has directed the campaigns, pieces or creative communications of more than twelve national brands. He is currently responsible for leading a creative team of more than 50 people who work for what they consider to be the most important credit card company in the local market and its brands.
What does the winner of 27 lions at Cannes Lions think about Latino creativity?
“At the agency (MullenLowe Delta) we believe a lot in the clients’ business, in understanding how they can grow… we strongly believe that the awards (achieved) are a consequence of the good work and service we do,” says Salvador.
Maria Gracia Lotuffo, 38 years oldmarried and mother of a child, was appointed as a pre-selection jury for the category outdoor (On the air or outside). That, she expresses with pride, makes her the first agency owner and creative director at the same time (chief creative officer) of the country to be part of this important evaluating group. With this, she enters the list of the first women from Ecuador to be an international jury of Cannes Lions.
At the age of 19, he went to live in the United States, where he graduated in Advertising and Graphic Design at the School of Visual Arts in New York City. She began her professional career at Time Inc. as a graphic designer for InStyle, a renowned fashion magazine. She lived the boom of marketing Digital in New York. That helped him to face new challenges to the point of designing applications.
Upon his return to Ecuador, he worked at the Maruri agency, with which he was able to obtain international awards such as a lion silver (2nd place) at Cannes Lions that he considers special for the app he designed that was later purchased by a client.
Now with 15 years of experience in advertising and marketing digital is the founder of the Ecuadorian agency Madkind, which has international clients.
Throughout his career he has won (together and alone) five awards at the Cannes Lions Festival, eight awards at the Cóndor de Oro Festival and one award at the Ojo de Iberoamérica, also highlighted on the Cannes Lions website. (YO)
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
