Biedronka introduces her own collection of clothes.  Will he repeat Lidl’s success?

Biedronka introduces her own collection of clothes. Will he repeat Lidl’s success?

From July 4, the Biedronka chain of stores introduces its own clothing collection, signed with the recognizable brand logo. The clothes are to be a kind of tribute to the most loyal fans, hence the name: “Biedronka Fan Collection”. This is a limited edition, available while stocks last.

Fan Collection line. Sweatshirts, socks and more

Biedronka offers its fans a new collection of the chain of stores sweatshirts, t-shirts (men’s and women’s), as well as socks, flip-flops and sneakers of various colors. The aesthetics of the clothes are mainly dominated by the colors characteristic of the brand – yellow and red, but other variants are also available. Moreover, the collection was created in the spirit of streetwear. As emphasized by Piotr Konopko, commercial director at the Biedronka chain:

Our own clothing line was a natural step for us towards the development of the fashion assortment we offer. We believe that the clothes from the first series of Fan Collection (…) will be a hit of the summer season.

Ladybug Fan Collection Biedronka.pl

“Ladybug – low prices”. Is it also in this case?

The cheapest product from the latest collection is two pairs of socks, available in various sizes for PLN 14.99. In turn, colorful sneakers can be purchased for PLN 64.90, and longer sweatshirts in several color variants – PLN 49.99 per item. On the other hand, airy t-shirts cost PLN 24.99 – it is not without reason that the collection’s premiere takes place at the beginning of July. The sets offered in it will be perfect for completing summer, original stylizations.

Sneakers from LadybugSneakers from Ladybug Biedronka.pl

Ladybug in the footsteps of big brands. More Gucci or Lidl?

As it turns out, Biedronka is not the first chain to decide on its own clothing collection with a unique logo. Over a year ago, Lidl shared the same information with his fans. What’s more, the products offered by the store do not differ significantly from those available in Biedronka – also in terms of prices. A unique collection was called #Lidlfan.

#Lidlfan collection#Lidlfan collection lidl.pl

Source: Gazeta

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