The Viña Rock, which has returned to Villarrobledo After two years of hiatus, it celebrates its 25th anniversary and serves so that the festivals and concerts scheduled for the summer months begin to train muscle. The live music sector seems to be recovering from the pandemic and promoters and artists face this 2022 with good forecasts: they intend to reach pre-pandemic figures.
In the year 2019the turnover of live music reached a figure of €382.5 million. However, in 2020 the figure fell to 138.5 million due to the pandemic, and in 2021 the sector recovered slightly, exceeding 157.5 million euros.
With regard to the festivals that have attracted the most followers, it is worth mentioning the Starlite in Marbella, which brought together nearly 100,000 people over 54 concerts. If we talk about the tours of national artists, Dani Martín (127,766), José Luis Perales (112,000) and Aitana (105,200) They were the ones who had the most viewers.
And this 2022 there is a lot of desire to continue filling concerts. “People really want to relive the festivalsand the artists also want to do concerts under normal conditions”, says German Quimasó, director of ‘Sonde 3 Producciones’.
schedule a festival sometimes takes up to more than one year of preparation. “It’s not just having the space ready, but you have to hire the artists, do the communication, reach the public, sell tickets…” explains Quimasó.
Artists are finally back on stage, and some do so with a lot of passion, like La Mari, who returns with force on a tour to celebrate their 20 years in music. “I’m in glory. I’m not nostalgic, I’m happy. I’m not much of looking back, nor am I very forward,” says the artist, who says that what she wants is to thank the public that has always been there. “We have mixed songs by Chambao and La Mari, which is the same thing, and we have made versions and tributes,” she points out.
In front, an anomalous 2022depending on the sector, due to concerts from previous years being postponed, accumulated events that draw a panorama that is not usual either. “We have a complex year, with a lot of programming…”, says Albert Salmerón, president of the Association of Music Promoters. In this sense, German Quimasó stresses that “the problem is the most equal proposals or long tourswhat they can be more suffering due to excess supply.
What is harvested on the stages this 2022 will lay the foundations for a 2023, they hope, round.
Source: Lasexta
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