But first, she had to promote a clothing line. and calls “Papi Juancho”, had just arrived from his hometown, Medellin, Colombia, where he has taken a month off from his dizzying work schedule. She was in New York to promote two movies: CharmDisney’s popular new animated film and romantic comedy Marry mein which he plays Bastián, Jennifer López’s unfaithful fiancé.
But before, I had to promote a clothing line.
The pastel blue suit she was wearing that afternoon was from her first collection of ready-to-wear retail call Royalty by Malumaa collaboration with Reunited Clothing and Macy’s.
Macy’s had been studying the possibility of collaborating with Maluma for several years, according to Durand Guion, the company’s vice president of fashion. His 61 million Instagram followers and distinctive personal style were certainly factors, but it was Maluma’s enthusiasm for making the collection that sealed the deal. “We were in a daze after the first meeting because this wasn’t just easy, it was fun, and we felt Maluma every step of the way,” Guion said.
“She’s never afraid to try anything on — she’ll try on a women’s coat and say, ‘I want this, let’s do this,’” Hilda Batayneh, executive creative director of Reunited Clothing, said of her openness throughout the design process. “The line is really Maluma. When you look at it, you can see him or fragments of him in each piece.”.
build an empire
More than a decade ago, when I was 16, Maluma decided to dedicate himself to music, and not football, his first passion. At that time, He went from singing in quinceañeras in Medellín to performing in stadiums. In 2018, the same year that Madison Square Garden sold out, won the Latin Grammy Award for Best Pop Vocal Album for FAME has collaborated with Shakira, Madonna Y The Weekndamong others.
However, with all his achievements, Maluma wondered what was coming next. “I’m building my empire”, he said, with a melodious paisa accent, the Colombian inflection that rises and falls in a singsong way. “It is the most productive moment of my life, suddenly time is going to pass me by and opportunities are going to go away”.
Elected the fabrics and cuts of the pieces, and tried to make the collection with fluid gender in mind. The clothes are inspired by his hometown, he said, where he, his parents and his sister still live.
“The sky of Medellin for me is special”, Maluma said, with his walnut-colored eyes shining more strongly than the enormous diamonds that he wears on his neck. “I don’t know, I get there and I see the sky totally different from how I see it anywhere in the world”.
In his Royalty collection he has tried to capture that ultramarine tonealong with the bright greens and characteristic tiles of Medellín, the city of Antioquia from which it originates. He wanted the collection to be immersed in his culture and to reflect symbols important to himsuch as a tattoo-like crown motif on her neck.
“When I met Maluma I immediately felt his energy and charming personality.“, said donatella versace, a close friend and collaborator, in an email. “He is the kind of man who makes a difference and makes the world a better place.”
Versace, who refers to Maluma as a “king of Versace,” designed the steamy red leather suit Maluma wore to last year’s Met Gala., the second one I went to. They arrived together, both with dyed blonde hair. In her immaculate white corseted gown, she seemed to be the angel of his diabolical attire.
Both have collaborated on personalized Versac wardrobese for her performances and red carpet appearances. She has also borrowed her dog, a dark brown Doberman named Buddha, for Versace’s spring/summer 2022 men’s campaign.
Maluma’s ability to shed fashion norms and his drive to define his style by what he feels are at the core of his Royalty collection. Many pieces, like an off-white crepe shirt with diamond-shaped stone buttons, are meant to be unisex..
“I like that everything, for example the men’s thing, women can put it on without a problem, “said Malumawhile walking around the store. “That for me was like one of the keys to this collection”
At the end of last year, he collaborated with Olivier Rousteing, the creative director of Balmain, in a limited edition collection inspired by the neon colors that light up Miami. It became the brand’s best-selling collection, according to Rousteing.
Critics tend to classify him as a singer or reggaeton player, but he considers himself more of a chameleon. “I do not have any defined gender, I like to flow, the truth”, Maluma said, his soft voice getting stronger with confidence. “I like to go through different musical genres, I like to dress in different ways, I like to be a box of surprises and evolve”.
“Maluma is not a genre, but rather a movement”, he said, referring to his character on stage. “It is more like an ecosystem, a world with different ramifications and they all start from the same thing: from love to art.”.
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
