His growth in social networks was organic, that is, without ‘tricks’ that would help him inflate the number of followers or ‘likes’. The 28-year-old from Guayaquil, who also spends much of her time in Mexico today, remembers that a few years ago he only started uploading content from his personal life and received a good reception. Then She was contacted by the first local brands and then he realized the opportunity that social networks represented.
Today he has already worked with brands such as Tous, Dior, Samsung, Adidas and more recently Ferragamo Internationalwhose collaboration had a great impact, as they even shared their photo on the brand’s official Instagram account.
“Ferragamo contacted me to promote a new bandana they were launching and they gave me total freedom to see how I promoted it, the only thing they asked me for was a post and some stories”, he recalls. “From the beginning I knew I had to produce amazing content, so we did a super cool photo shoot with a photographer and in fact they liked it so much that they decided to share it directly on their account.”
Natalie she considers herself lucky that this is her job, as she manages to combine it with her creative veinalthough he admits that life behind social networks is not always as easy as it seems, but always Put your professional ethics first.
“I love dedicating myself to this 100%, I don’t feel like a job, it’s my day to day and I enjoy it”, he commented from Mexico for this newspaper. “But he has a lot of emotional exhaustion because it depends on how your content is doing and if something doesn’t work as you wanted you have to say: ‘ok, it doesn’t matter, the next day I’ll do better and we’ll continue’. But also there are days when you don’t feel good and you don’t want to expose your life, because we all have gray days, but you have to do it because in the end people are following you for something and you have to give them up. It’s like not going to work, basically”.
Your activity in social networks (with more than 100,000 followers on Instagram and more of 700,000 on Tik Tok) combines it with his profession as Interior Designer and her sustainable candle business, Vales Velamade by her with soy wax.
The idea came during the pandemic when he started making candles on his own and decided to market them. “The most important thing yes, that it looks nice, that it is funny, that it reaches our public, but above all that it is 100% sustainable”, he specifies. “The container can be reused and we also made bags for people to carry when shopping and do not use plastic covers”, he details.
The comments on social networks do not cease to surprise her either. for some time, Hundreds of followers comment on her resemblance to the Spanish actress Ester Expósito (Elite from Netflix). She ensures that she does not notice and he takes it with pleasure and also humor.
In fact, served as the inspiration for his most viewed TikTok (4 million views) where simulates having stolen Ester Expósito’s iPhone and manages to unlock it easily with the FaceIDthanks to their resemblance.
“I admire her very muchbut yes, believe me there isn’t a day that they don’t tell me, even here in Mexico, when I go outthere is always a comment of: ‘You look like someone!’ and then they think a little more and tell me: Ester Expósito!”He comments between laughs. “In fact since before I saw the series, they already told me: ‘the marquesita, the marquesita’ and I did not understand who was the marquesita, but then I saw the series and understood the reference”. (AND)
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Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
