btsthe best known group of the Korean music genre k pop, returns to the stage South Korea Thursday, for the first time since 2019, with everything sold out for three nights in a row.
New presale for BTS concert at Cinemark enabled 850 more tickets, which sold out right away
The covid-19 pandemic emptied concert halls and closed clubs, but it was not all losses for music in South Korea: the group BTS filled this time by posting hits, expanding their fan base, and making record profits.
Although many of its members fell ill with the coronavirus, the group kept up the pace of creation while the world was in lockdown, consolidating its position thanks to online broadcasts and videos created by its members. fansaccording to analysts.
“As rare as it is, I think the pandemic may have helped BTS increase their global presence.” says the “K-Pop teacher”, Cedar Bough Saejiof the Busan National University (southeast of South Korea).
“A lot of people were locked up in their house, desperately looking for something new,” adds Saeji to the AFP.
Their enthusiastic songs were the “perfect” antidote to coronavirus depression, Saeji details. His fans, born in the digital age of live streaming and communication through social networks, had no problem adapting to the new situation with the pandemic.
But, before the pandemic, BTS had already built very strong ties with their followers (who call themselves “ARMY”) thanks to social networks.
For example, to cater to his global fan base, his concerts were always broadcast live.
And while concert revenues plunged around the world due to measures to combat the pandemic, the music industry saw profits for songs increase, in large part due to the greater number of subscriptions to music platforms, according to the music industry.
Thus, the promoter company of BTS, Hybe, In 2021, it obtained a record turnover of one billion dollars (975 million euros).
In fact, his greatest success, dynamitewould not exist without the coronavirus. “We wanted to convey a message of health and comfort our fans”declared Jin, a member of the group, to the magazine Esquire.
During the pandemic, after three members of the group fell ill with coronavirus (two others were later contaminated), the person in charge of the World Health Organization (WHO) Tedros Adhanom Ghebreyesus wrote to them on Twitter to wish them a speedy recovery and remind them of the importance of vaccination.
This message provoked thousands of reactions, leading some experts to consider BTS (whose members are all vaccinated) as “the most important vector of health discourse” on social media.
In Ecuador they will be transmitted via streaming three shows that the K-pop group will offer from Seoul this March 12, at 1:00 p.m. and 5:00 p.m. (Ecuador time), in four movie theaters of its complexes: CityMall, in Guayaquil, and Paseo San Francisco, in Quito/Cumbayá. Tickets were $15. In total, two thousand people in Ecuador will be able to see the ‘live’ of the BTS concert in Cinemarkconfirmed the cinema chain in recent days. (I)
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
