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Female art replaces advertising on LED screens in the city with an exhibition that vindicates its presence in public space

51 Guayaquil artists participate in the Urban Gallery project, which is made up of two exhibitions: ‘I see myself, then I exist’ and ‘Cosmic stories’.

The advertisements that traditionally dominated the digital screens of the city have been invaded by the feminine art of Guayaquil. Urban Gallery is the name of the audiovisual project that is exhibited throughout the month of November, under the curatorship of Diana Gardeneira, visual artist and cultural manager, through the Directorate of Culture of the Municipality.

“I think it is ideal to go out into the public space and take other places”, considers Gardeneira, who says that it is not common to see this type of exhibition on LED screens in the city.

There are 51 artists participating in the gallery consisting of two exhibitions: I see myself, therefore I exist and Cosmic tales, whose central axis is “to make feminine art visible from the feminine point of view”.

The first exhibition addresses the way in which each of the artists builds their image, or how they identify themselves through portraits and self-portraits. “We are used to museums having works of art where the women that come out are made by men”, opina Gardeneira.

While Cosmic tales invites you to dream in different worlds. “Just being in the confinement we wanted to get out in some way …”, he says.

In total there are 82 works on display, which somehow capture the diversity of female art. “We are all so different and we have these peculiarities, and they are reflected in the work of each one. All women cannot be pigeonholed into a type of woman, we are not a type of voice. The feminine or women are not just one thing, we are thousands of stories, and that needs to be reflected in art, in these types of platforms “, says the artist.

Explain that each exhibition has ten videos each. Each video, which lasts fifteen seconds, includes four works that are screened each week. In total there are 82 works that will be exhibited.

The mentalizer says that she has been working on this project for more than a year. “It was a long way to look for them and choose them… I didn’t know all of them. It was enriching to know other ways of creating. My main focus is that the artists were from Guayaquil, that they lived in Guayaquil or that they were born in Guayaquil “, he claims.

An initiative that is applauded by Mady Guapulema, one of the emerging artists that are part of the gallery. “Normally the jobs that occur with art and that have to do with municipalities tend to target certain people, those who are better known, with whom they have already been working. So, it is always good to open up new talents, because there are many, especially women, whose work is often not made visible “, expresses the artist, who participates with the work of a vampire and with an illustration called What do you see is on the card?

While, Lorena Pena, another of the artists participating in the exhibitions, highlights the appropriation that art gradually makes of public spaces. “For me it is important that art can be in the public space, and what better are these visibility platforms than led screens, which are used to only projecting advertising. And it is to be able to break with that, from another perspective and contribute to culture “, says Peña, who presents a digital illustration in tribute to his sister, called I don’t see your face, but I see your heart, and the work See you to escape from confinement.

“She was very important to my family, because she not only worked in a dialysis center, but she also came to my house and brought me things that I needed,” she says.

Peña invites private entities to join this type of initiative. “That would help the resource that reaches the artists to be larger and much more visible”, dice.

The exhibition I see myself, therefore I exist will be maintained throughout the month of October, while Cosmic tales throughout November, on the digital screens of the Metrovía and on the social networks of the city’s Directorate of Culture. (I)

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