There are friends who become brothers, especially if you grow up with them. It is the case of the actor Eduardo Maruri Plaza and his best friend, the communicator Simon Crespowho, in addition to the complicity of a great friendship, share their interest in art, fashion and creativity.
Thus, in 2020, during the pandemic, they decided to pool their talent in a clothing line that would also allow them to have a positive impact in the country and whose Proceeds would be used to promote environmental education through the organization Yo Siembro and its Yo Siembro Now initiative. In honor of her friendship, they named her Two Brothers (IIH).
His first collection, launched in 2021 and named “From the natural heart of the world”, was a series of T-shirts with this phrase printed in the center, produced by the hand of Capsicum Clothinga local urban and contemporary fashion brand.
His main objective then was to develop a very clear concept that will highlight the role of Ecuador in the development of scientific theories of global relevance, such as Alexander von Humboldt or Charles Darwin.
This week, his second collection (which includes other clothing designs in the style athleticsin addition to t-shirts) was released under the name of “we are all connected” and, thanks to important commercial alliances, it is now available in Aeropostale stores nationwide, and in De Prati it will be exhibited from March. This national scope of the garments, they say, allows them to meet another of their objectives: that people from all provinces feel invited to be part of this initiative and raise more funds.
But why allocate the money to environmental education? Because they want it to be their legacy for the new generations. “We are imperfect environmentalists, wanting to support the country and learning in the process”, summarizes Maruri. “We did not have that training, they did not teach us, for example, how to recycle; and if we had learned it from a young age, we could now be better environmentalists. So we thought that if we did not have it, then we want to support so that the new generations grow with this learning”.
Along the way, however, they consulted experts to meet sustainable parametersincluding the selection of textiles, labor, labels and packaging.
one with the earth
According to Crespo, the star phrase of his second collection, “We are all connected”, is not a literal translation of Humboldt’s words, but it does summarize his scientific observation: that everything impacts everything.
They themselves witnessed the connection of nature with certain communities when, two years ago, Eduardo and Simón traveled to El Coca (Orellana province) to talk and share with those affected by an oil spill. A meeting that increased his interest in the environmental cause.
“I perceive that bond with nature almost like a father or a mother, who give you everything selflessly, and everything they offer you may seem like magic; but, when you open your eyes and are willing to listen to it, you realize that nature is our source of everything. I feel gratitude. You start to appreciate her much more”, comments Crespo, who in his role as a communicator also strives to highlight environmental and social needs.
In the case of Maruri, his connection with nature began from his childhood, on the beach with his family, and also in more recent trips, such as his climb of the Mount Kilimanjaro, the highest peak in Africa. “I spent six days climbing and I had this very clear feeling that man is nothing more than another element of nature. And I hope that with my work I can inspire new generations to have that same love for the Earth,” says the actor from Guayaquil, now based in Mexico and with more than a million followers on TikTok.
“In general, I only work with brands that go hand in hand with my image and with what I want to communicate”, emphasizes the Club Premium ambassador. “For example, with Nike we did their Move to Zero campaign, which is Nike’s process to reduce the carbon footprint (…). If I wanted to sow, throughout my career, that little seed that we have to take care of the planet if we want future generations to enjoy it as we do”.
Source: Eluniverso
Paul is a talented author and journalist with a passion for entertainment and general news. He currently works as a writer at the 247 News Agency, where he has established herself as a respected voice in the industry.
