The series “The Lord of the Rings: The Rings of Power” arouses great interest and even greater emotions among viewers. The production of the first season was to cost Amazon $ 465 million. In addition, you have to add another 250 million for the copyright for Tolkien’s heirs, which means that before the first episode hit the Amazon Prime Video platform, the creators spent 715 million dollars on production. For comparison, the budget of “The Fellowship of the Ring” directed by Peter Jackson was 93 million dollars, and the film itself earned 897.7 million dollars in cinemas. Viewers have high expectations of the new series.
The trailer for the series “Lord of the Rings” broke the viewership record
The premiere of the first trailer for the series “Rings of Power” has been strategically planned. Amazon bought a spot in the ad block during the Super Bowl broadcast. This is traditionally the most expensive segment of the year due to the high popularity of the sports event. For years, brands have been trying to outdo each other in who will show a more interesting or spectacular advertisement of their product: it is a real festival of creativity.
It’s also a great time to promote your movie or series, so producers like to hold off the first trailers for the SuperBowl finale. In the case of The Lord of the Rings, the investment paid off very well. During the first 24 hours, the trailer was viewed 257 million times. This is the combined result for views from official YouTube, Facebook, Instagram, Twitter, and TikTok accounts. According to Amazon, what has been achieved by any trailer shown at the Super Bowl.
Amazon’s marketing chief, Ukonwa Ojo, told the media that reactions to the trailer were “overwhelming”. “We wanted to make sure we were positioned at the epicenter of pop culture when presenting our upcoming series, while remaining true to Tolkien’s universe. It was amazing to see the reaction to every marketing release over the past month,” she told SyFy.
She stressed:
The Super Bowl has always been designed to be the biggest fan celebration: a trailer of this importance deserved a premiere at the biggest TV celebration and the most important sports event of the year. The record-breaking viewership is an admirer’s achievement, and we look forward to the onward journey that will lead us together to the show’s fall premiere.
So far it is known that the trailer also aroused quite a bit of controversy. The most unrepentant members of the fandom complain about too much deviation from Tolkien’s canon: it may be problematic to change the length of a character’s hair. Many people have a problem, but the series will include, among others black dwarves (similar was the case with black elves and dryads in “The Witcher”).
The action of the new series takes place several thousand years before the events of both “The Hobbit” and “The Lord of the Rings”, and will take us to the legendary times of the Second Age of Middle-earth. It will take viewers to an era in which “great powers arose, kingdoms grew in strength and fell into disrepair, incredible heroes faced challenges, hope hung in a thread, and the greatest villain Tolkien had ever created threatened to cover the whole world with darkness. Beginning in a time of relative peace, the series follows a series of characters, both famous and new, who face the long-threatening vision of the return of evil in Middle-earth, from the darkest depths of the Misty Mountains, through the majestic forests of Lindon’s elven capital, to breathtaking scenery. in the breathtaking island kingdom of Númenor, to the farthest reaches of the map, these kingdoms and characters will create a legacy that will endure long after them. ” The premiere is scheduled for Friday, September 2, 2022, and another episode is to appear on the platform every week.
Source: Gazeta
Tristin is an accomplished author and journalist, known for his in-depth and engaging writing on sports. He currently works as a writer at 247 News Agency, where he has established himself as a respected voice in the sports industry.
