One of the sports brands showed naked breasts of women in the campaign. Strongly divided sentences

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The slogan of the latest adidas campaign is “Support is the basis”. In this way, the brand wants to show how diverse women bodies have and that each of them is beautiful. – “We want to celebrate the bodies in all their glory and proudly show that we are different” – we read on adidas’ official twitter. After publishing the photos on the Internet, it boiled up.

Naked women’s breasts in the adidas campaign

The campaign with naked women’s breasts appeared on the main website of the brand, as well as on social media such as Instagram and Twitter. Why was this action even created? It is connected with the fact that more and more women play sports, be it as an amateur or professionally. They all have one thing in common, namely a sports bra, which is an inseparable element of a training outfit. Thanks to it, we are to feel comfortable even during the most demanding exercises. – “We believe that women’s breasts of all shapes and sizes deserve support and comfort.” – we read the brand’s twitter. Therefore, Adidas wanted to support the movement and show that although we are different, we should support each other. Some Internet users are outraged not so much by the campaign’s idea, but by the publication of nude photos of women’s breasts. Some even consider it “distasteful”.

Internet users divided

Although the topic does not seem to be controversial, because after all, women’s breasts are something natural, it still aroused a lot of emotions. A lot of internet users’ opinions appeared in the comments under the Twitter post. Some people find it really great that the brand is committed to helping you accept yourself and your body. However, there are also such voices that it is too intimate and such shots should be a private view.

Are you kidding me? Do you know how many children come to your website? I will not buy anything from you after this campaign.

Bravo Adidas. You need to brag about such things.

– we read on Twitter.

Pickup on was completely different. There, the vast majority are delighted with the brand’s new campaign. – “You’re great”, “Finally”, “Oh yeah, thank you for that!” – we read in the comments.