Skims’ value has doubled in value by 2022, cementing Kim’s career as a billionaire.
In April 2021, Kim Kardashian achieved billionaire status for the first time, as announced by the magazine Forbes, who incidentally included her in his list of world tycoons, where her younger sister was already, Kylie Jenner.
At the time, success was attributed to the income Kim received from KKW Beauty and Skims, in addition to her earnings from the reality show The Kardashians and advertising contracts.
And now, Skims has doubled its value, which has exceeded $3 billion. Brand sales increased by 90% in 2021. The British magazine Glamour He attributes it to the extreme comfort of lingerie and nightwear, “the essentials of confinement.”
“This latest funding result will allow us to focus on more innovation and solutions for our clients and be a more trusted source of resources for them,” Kim said in an electronic statement.
Skims is only in its third year of life, but has already seen many successful collections and new lines. In 2020 it ventured into comfortable clothes for the house, pajamas, leg warmers and matching sets for couples, at the juncture of the pandemic and isolation due to the coronavirus. Although his latest successes point to a “sculpting bra” and the Fits Everybody collection (‘fits everyone’).
The brand sells now “basic” sets, with sweaters, negligees and turtlenecks. But the underwear is the queen of the business, while the girdles declined. Who wants them to do telecommuting?
The best seller is, by the way, Kim herself, who does not hesitate to model the novelties on her Instagram account. Instagram, where 283 million followers they see her. Thus he hopes to reach a profit of $ 400 million in 2022.
The celebrity and businesswoman, who announced a year ago her desire to divorcing kanye west (who is now dating actress and model Julia Fox), continues to work non-stop. She also has a new partner, Pete Davidson.
Kim would be the first to admit that she has done very well. In the interview and cover that he did Forbes in 2016, she expressed: “Not bad for a girl with no talent”.
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