Selected creators will be able to sell subscriptions for exclusive content.
Instagram will allow some content creators in the United States to charge subscriptions to their followers, making it easier for the most popular to dabble in a way to earn money while the platform competes for digital celebrities.
Social media users whose posts attract large audiences help the Twitch, YouTube, TikTok and Instagram platforms generate revenue, so social media is vying to be their go-to venues.
“Subscriptions are for creators,” Instagram boss Adam Mosseri said in a video posted on Twitter.
“Creators do what they do for a living and it’s important that it be predictable.”
A small number of Instagram content creators in the United States will participate in a subscription trial launching this week, Mosseri said.
Selected creators will be able to sell subscriptions for exclusive content, including live streams.
“Over time, we hope to expand these features because it’s important that subscriptions are integrated into the entire Instagram experience,” Mosseri said.
Meta-owned Instagram believes creators should “own their relationship with subscribers,” so it’s also working on ways for them to bring their lists of paying fans to apps made by other companies, Mosseri added. (I)
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