Descendant of a family of textile industrialists from Biella (north), he was one of the great protagonists of fashion in the last century.
The Italian stylist Nino Cerruti, who with his creative ideas revolutionized the world of fashion and launched designers like Giorgio Armani, died today in Vercelli (northern Italy) at the age of 91.
Cerruti died as a result of complications after a hip operation, reported the media, which echoed a communication that was sent to the employees of the fashion house.
Descendant of a family of textile industrialists from Biella (north), he was one of the great protagonists of the fashion of the last century with his revolutionary ideas, such as the first deconstructed jacket made in the seventies, and the designer Coco Chanel assured that he loved the realization of his pants.
Cerruti, born in 1930, had inherited the family business very young, at the age of twenty, after the death of his father, and had always invested in the research and development of materials, paying special attention to design with personal taste and intuition.
From 1957 he achieved worldwide resonance with the presentation in Milan of his first clothing line, “Hitman” and in 1962 he founded the “Flying Cross” brand with Osvaldo Test and in 1967 he opened the first Cerruti 1881 boutique in Place de la Madeleine in Paris.
In the mid-sixties in his company “Lanificio Fratelli Cerruti” new emerging names in Italian fashion began to collaborate, hiring a then unknown Giorgio Armani as a designer.
At that time the women’s line was also born, which twenty years later would represent 20 percent of the company’s total turnover, and in 1975 Hitman began the production and distribution of knitwear, shirts and the casual line: Cerruti 1881 Brothers.
At the end of the seventies he also launched the first men’s perfume linked to the brand, called “Nino Cerruti”, which was followed by other intuitions and innovations such as the sports line, especially appreciated for clothing dedicated to tennis and skiing and worn by stars. like the American Jimmy Connors or the Swedish skier Ingemar Stenmark.
The brand’s popularity increased further in 1994, when the brand was named the official designer of the Ferrari Formula 1 team. (I)
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