laSexta.com grows 6% in September and Atresmedia increases its dominance on the internet among audiovisual groups

Growth for laSexta, which closes with 9.3 million unique visitors the month of September. The chain continues as a reference for information and news in the social, political and economic aspects of the country, with its analysis of the progress of the situation caused by the pandemic and the consequences caused by the Cumbre Vieja volcano, which has been included in its daily programs as’ Al Rojo Vivo ‘,’ Más Vale Tarde ‘and, on the weekend, with’ laSexta Noche ‘.

‘Jugones’ has been another of the most outstanding contents, along with the entertainment every after-dinner of ‘Zapeando’ and, at night, of ‘El Intermedio’.

Atresmedia continues to lead on the internet. For yet another month, it is once again the leading audiovisual group with 25.8 million unique visitors, also increasing its dominance over its competitor. According to the latest data published by the recommended meter Comscore, corresponding to September 2021, the group continues in the first position and extends the advantage with its competitor to + 38%, that is, 7.1 million more unique visitors . Likewise, Atresmedia once again stands at a great distance from its competitor in the ranking of most visited sites, by occupying the 8th position, compared to the 13th registered by its adversary.

Leadership also for Atresplayer, another month. The group’s platform achieves 3.1 million unique visitors after growing + 12% compared to the previous month. With this result, it repeats leadership among the platforms and is once again ahead of Mitele, this time with a + 7% advantage, despite the fact that it continues to maintain access to unregistered content, unlike the Atresmedia platform.

The ATRESplayer leadership in the month has been contributed by the premiere of ‘Infiel’, ‘Los Proteídos: el viaje’, the second seasons of ‘Toy Boy’ and ‘By Ana Milan’ and, in entertainment, the arrival of ‘La Voz’ .

The series ‘Tierra Amarga’ and ‘Inocentes’ also stand out, and ‘Amar es para siempre’ and ‘My daughter’ remain. With respect to the programs, the follow-up to ‘Al rojo vivo’, ‘Family Feud’, ‘El Chiringuito de Jugones’ and ‘La rouleta de la luck’ stand out.

The informative contents also continue in the ranking of the most viewed due to to the health situation and the eruption of the La Palma volcano.

Growth for laSexta and Antena 3 with 9.3 and more than 8.9 million unique visitors

Regarding the sites of the television networks, laSexta grows in the month to 9.3 million unique visitors, which represents an increase of + 6% month-on-month and also expanding the hegemony against its competitor to + 149%.

For its part, Antena 3 also rises, + 11% compared to the previous month, and ends with more than 8.9 million unique visitors.

Among the most outstanding contents of the channel in the month, especially noteworthy is the follow-up to Antena 3 Noticias and ‘Espejo Público’ with the coverage of the La Palma volcano, as well as the political and economic issues of the country and the evolution of the pandemic caused by Covid-19.

Promotions also for Onda Cero and Europa FM

New growth month for Onda Cero, which, with 3.2 million unique visitors, increased its digital audience by + 22% compared to August 2021 and + 25% in the last year. It is the radio that grows the most in percentage terms among its competition, thanks to the exhaustive monitoring of current affairs, its variety of content and plurality of voices, both on live radio, on demand and on its native podcasts.

The generalist channel of Atresmedia also increases, by + 29% compared to a year ago, the consumption of minutes / visitor to 83, being the radio that more loyalty and maintains the attention of the audience thanks to its coverage of current affairs and politics in news, programs such as ‘More than one’, ‘Julia en la onda’, ‘Radioestadio’ and ‘Radioestadio noche’ and ‘La brújula’, and direct on the web and its renewed APP.

For its part, Europa FM increased its audience by 20% in the last year, reaching 748,000 unique visitors. In addition, the time per visitor improves by 19%: 8.7 minutes thanks to the current news with the most viral news of the moment, and programs such as’ Special Bodies’, ‘Insomnia’, ‘Yu, don’t miss anything’, ‘ You make me ‘,’ You make me more ‘and’ More Wally Late ‘.