TV Republika jumps over the assault24. But there is a problem

TV Republika competes with television ± WPOLSKA24 about the same viewer with almost the same message. Almost a year of advantage, he gave results, but the controversial content cost the TV republic of real inflows.

From December 2023, she consistently took over the audience of “Stara” Polish Television. Viewers accustomed to the specific type of presentation of content and tightening of conflicts turned TVP for TV Republic. . However, he has a competition and a big problem.

TV Republika jumped back in the

TV Republika in February was the fifth most -watched channel in Poland. However, stations that do not specialize in providing information from the world – TVP1 and TVP2, Polsat and TVN came before her. According to Nielsen Audience Measurement, published by virtual media, among information television, TV Republika is at the top, ahead of tvn24 and jumping back to the wolsce24.

The success of TV Republika is undeniable, but the station has a problem that much smaller, but less radical in the field24 is better dealt with. It’s about advertising. According to virtual media, WPOLSCE24 broadcast as many as seven times more advertising spots than a competitive TV Republika. It does not promise that this trend is to change – TV Republic does not give up creating acute, polarizing narrative, which cyclically causes image crises.

The last withdrawal of advertisers of TV Republika recorded in January. This is the effect of a hunt for Jurek Owsiak, with whom many companies have been associated for years. Some, like Lidl in 2024, used their ads to encourage viewers to pay at the Great Orchestra of Christmas Charity. However, in 2025 the scale of attacks on Owsiak was much larger, which led to the withdrawal not only of Lidl from TV Republika, but also companies Oleofarm Sp. Zoo, Wawel, Biedronka or Ikea.

TV Republika leader in news stations

The current TVN24 leader not only fell from the podium in favor of TV of the Republic. Due to the growing popularity of TVP Info, TVN24 began to lose viewers. Despite the lack of financing from the government, TV Republika has more and more ambitious plans. Continuous collections from viewers ensure the flow of cash – Tomasz Sakiewicz’s television not only built a new, modern studio in the center of Warsaw, but probably also raises funds for a professional transmission car. This is not the end of the plans. Next year, the station plans to launch, among others English -language information channel and other, not directly related to politics and world events. We invite you to participate in the poll and commenting.

Source: Gazeta

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