Do we have a new king of expensive? Orange juice already costs PLN 9.99 per liter. The manufacturer comments

At the end of 2024, Poles had to pay 7.5-8 PLN in a liter of orange juice, in 2022 – PLN 4.5. Now, however, in many stores prices will already be PLN 10. A salvation for customer portfolios are launched every now and then promotions. Come on such an increase? Producer in an interview with WP Troplemen.

According to the analysis of retail prices prepared by the UCE Research platform and the University of WSB Merito, in 2024, compared to prices from the previous year, orange increased by over 17 percent. Although compared to butter (30.1 percent), cabbage (40.1 percent) and chocolate (21.8 percent) may seem not much, the increase in prices was visible on the shelves. Now it is even more expensive than in 2024, and as emphasized by business.interia.pl, Over the past two years, orange juice has increased by up to 90 percent. The portal forhandlu.pl reports that In February, the prices of orange juice in the cheapest discount stores reached from 7.45 PLN (ladybug) to PLN 9.99 (, Aldi).

How much is orange juice? The expensive has several reasons

As in the case of rising cocoa prices, one of the problems is drought, hurricanes and accompanying climate change. – orange juice increased as a result supply problems in the two largest producers in the world, i.e. in Brazil and the USA. Over 80 percent The world supply of orange juice comes from these two countries – explained in an interview with WP Finance Jakub Jakubczak, a senior analyst at the Food and Agri Bank BNP Paribas sector. Another problem is the so -called Greenery, i.e. an incurable disease that affects oranges. The only solution is to remove infected trees, and, as Jakub Jakubczak pointed out, causes considerable losses on plantations.

On world markets, orange prices have clearly increased since April 2024, but compared to the peak ($ ​​550 per ton), today there are clear declines ($ 300 per ton). So why are they rising in the price? – Changing the price of orange juice Tymbark 1L results from the introduction of a new price list by the supplier, Maspex – explained WP Finance Emilia Pawlak, director of the category in the Biedronka network. – Similar prices are already introduced in most networks and in the next few weeks should be visible throughout the market she added.

Orange juice Orange juice, Photo Olha Birieva / Istock

PLN 9.99 per liter of orange juice? The manufacturer explains

The service also asked for a manufacturer’s commentary. As Daniel Karaś emphasized, Maspex spokesman, “The impact of raw materials prices on the final product available on the shelf in the store is removed in time“Low harvest meant that the raw material deficiency appeared on the market, and prices have increased. – This caused a serious decrease in the consumption of orange juice. It is estimated that in the EU it is about 25 % smaller consumption year -on -year, which now translates into smaller needs and thus the surplus of the available concentrate on the market – he noted.

Does this mean that it will eventually be cheaper? As analysts emphasize, It depends not only on producers, but also stores, which add a margin and VAT to the price on the shelf. For this you need to take into account the increases in minimal beds, caps regarding caps and the introduced deposit system.

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Source: Gazeta

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