Plans to re -shoot “Stories from Narnia” appeared a few years ago. In 2022 it began to be said that The adaptation of the CS Lewis novel will be dealt with by the director “Barbie”, Greta Gerwinginformation was confirmed a year later. Behind the implementation of the project stands, which initially wanted to implement the series as a product intended only for streaming. Gerwing protested.
The scandal in the American film industry. “Narnia” will go to IMAX cinemas exclusive
It was rumored in the media that the director put an ultimatum: either “Stories from Narnia” would go to theaters, or Gerwading will give up work on the project. In January, Deadline announced that Netflix and director “Barbie” came to an agreement, and the awaited production will go to the cinemas on the American thanksgiving. It turns out that this is not the end of the discussion around the distribution of the film.
This time the premiere became the cause of tensions between the IMAX cinema network and traditional cinemas that are not satisfied with the contract that Netflix concluded with the mentioned facilities. , the latest movie Greta Gerwa It will be displayed for two weeks in IMAX exclusive cinemas. Production will go to streaming for Christmas.
American cinema networks are furious at the situation. it follows that no one informed them about the contract. Disney, who planned for thanksgiving, the premiere of the animation, the title of which has not yet been published, is not irritated. In connection with the IMAX and Netflix agreements, the company will lose some of the potential profits. In turn, the REGAL and Cinemark cinema network expressed its dissatisfaction with suggestions that in such a system he would give up displaying “Tales from Narnia” at all.
Cinemas furious with the decisions of the IMAX director
Although cinemas have such a right, general director of IMAX Rich Gelffond claims that he has a “nuclear ace” in his sleeve, which is able to force the angry cinema owners to display the movie Gerwing. In turn, the director of Netflix, Ted Sarandos, in connection with the growing discussion about his company as direct competition for other cinema premieres, stated that the film would not affect the general publishing strategy of the website.
The scandal is also not favored by the fact that November 2026 will bring many high -profile cinema premieres. On November 6, another Marvel Publishing House was announced, and on November 20 a new part of the “Hunger Games” will enter theaters. STudia is for bad IMAX networks that during the holidays, when viewers in cinemas are the most, she provides screens with streaming service instead of studies with which she has been cooperating for decades. The IMAX cinema decision is unprecedented and may have a significant impact on the film market and deepening the competition between cinemas and streaming services. These may soon have to fight each other not only for the interest and time of viewers, but also a place on large screens.
Source: Gazeta

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