Atresmedia grows, is the leading and labexta group expands differences with its direct competitor

lasexta (6.6%) grows and expands differences with its direct competitor, which is imposed by 44th consecutive month. It is the third private chain. Its current programs and informative editions go up, from ‘To red live‘, with his best February in three years, to Lasxta Newsthat he is imposed again on his rival, ‘Better late‘ and ‘Jugones‘.

Aruser@s‘Chained 31 consecutive months as leader in the morning. ‘Évole’ is the most watched of the chain, leader among private with their best data in four seasons. ‘The intermediate‘, the most watched daily program. He also beats him in the morning, desktop and afternoon, in addition to Target Comercial.

In addition, all its current programs and informative editions record uploads: ‘Al Rojo Vivo’, in its best February since 2022, LasExta News, expanding distance with its competitor and all its informatives ahead of those of its rival, ‘Better late’, also in its best February of the last three years, as well as ‘Jugones’, in its 2nd best month of the season.

Atresmedia, leading audience group

Atresmedia Follow in February to the head: it goes up and is the Leading audience group, Despite having a channel less than its rival, so it already chains 22 consecutive months of leadership. In February it grows at 26.5% of the screen share and, once again beat its immediate competitor with an advantage of +1.6 points.

It is also Absolute leader of Prime Time with 25.5%stellar strip in which the advantage with its direct rival increases to +2.1 points. In addition to the stellar strip, it also leads the morning (28%), the desktop (31.6%) and the afternoon (25.3%).

Likewise, it is again the group through which more people spend every day, with more than 17.3 million unique viewers daily.

Antena 3 is again the most watched chain

Antena 3 It is crowned again in February as the most watched chain, at great distances from its rivals, on which it also leads in Prime Time. In the maximum audience strip and more appreciated by advertisers, it rises to 13.2% share, at a distance of +4 points on their private competitor. In addition to Prime Time, the desktop (17.8%), the afternoon (10.6%) and the morning (12.3%) also leads, dominating the most important stripes on television.

On the morning from Monday to Friday (14.8%) he has achieved his best data since March 2022 and exceeds his main competitor for +2 points. In this strip, ‘Public mirror’ reaches its best February in 6 years and Karlos Arguiñano and ‘The roulette of luck’ are located in records.

In the desktop is still shot and, with 17.8%, leads with its best fact since December 2008 from Monday to Sunday and climbing 18.6% from Monday to Friday, its best data in this strip since September 2008.

LASEXTA programs

  • ‘Aruser@s’ (16.1% and 360,000) chains 31 consecutive months of leadership and exceeds +2.5 points ahead of the first channel of its private competitor. He is also leader of the commercial target (20.7%) and in its complete strip from 07.00 to 11.00 hours with 15.4% on average
  • ‘Al Rojo Vivo’ (11.5% and 452,000) grows (+1 point compared to January) and gets its best February of the last three years. He leads again on his immediate competitor and also surpasses the public chain. Get almost 2.5 million unique viewers and continue as the program of greater contribution to the chain
  • Lasxta News (8.2% and 754,000) also rises and continues among the most watched contents of the chain, expanding the advantage against its rival to more than 2 points. All lasexta editions are again in front of their competitor
  • LASEXTA NEWS 14H LV (9.8% and 870,000) grow +1 point in relation to January and is the editing of the chain with the best share. It exceeds its competitor (+5 points) and also the public chain (+2.3 points)
  • LASEXTA NEWS 20H LV (8.1% and 800,000) also improves double comparison and also follows its direct rival (+3.2 points)
  • The FDS News also exceeds its two editions, which go up, to those of their direct adversary: ​​that of 14h with 7.8% and 552,000 followers and the 20h with 6.7% and about 700,000 average spectators
  • ‘The Évole’ (9.4% and 1,265,000) continues as the most watched in the chain with its best audience of the last four seasons and leader of the Sunday night between private, in addition to commercial target (11.4%). Every week, it is seen by about 3.1 million unique spectators
  • ‘The Intermediate’ (6.2% and 843,000) is the most watched daily program in LASEXTA and congregate more than 2.5 million unique spectators every night
  • ‘Better late’ (7.2% and 571,000) signs its best February for three years (2022) and is still very ahead of its rival (+1.9 points). It stands out in Target Commercial rising to 8.5%. Every day, it is seen by an average of 2.5 million unique viewers
  • ‘Jugones’ (7.4% and 712,000) rises (+0.7 points compared to January) and signs its 2nd best season. Continue leader increasing to +3.4 points the distance with its rival and adding 1.1 million unique spectators every day
  • ‘Zapeando’ (5.9% and 522,000) achieves its best share in one year (February 2024) and is an absolute leader in Target Commercial (10.1%). Get more than 1.5 million unique viewers every day
  • ‘Battle of Restaurants’ (6% and 521,000) confirms the success of its 2nd season, improving the data of the previous one and reaching its best historical month. He is a leader about his immediate competitor, also in Target Comercial, where he rises to 7.3%. Exceeds 1.5 million unique spectators every Tuesday
  • ‘Lasxta key’ (5.3% and 626,000) improves and continues to set an outstanding advantage over its immediate competitor (+1.6 points). Every day it congregates more than one million unique medium viewers
  • ‘LasExta Column’ (6.4% and 737,000) stands out in commercial target with 8.1% rise and exceeds 2 million unique spectators every week
  • ‘Research equipment’ (5.4% and 595,000) also stands out in Target Commercial (7.6%) and adds 1.9 million unique spectators every Friday
  • ‘LASEXTA XPLICA’ (5.5% and 495,000) rise (+0.3 point compared to January and +1 compared to a year ago) and sign its best February. It also grows in the number of unique spectators who contact every Saturday, with about 3.5 million ‘conspiranoic’ (4.7% and 315,000) get 1.8 million unique spectators in each delivery
  • ‘La Roca’ (4.6% and 445,000) rises to January and is the program with the most unique spectators of the chain with about 3.6 million

Source: Lasexta

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