For three days in August, the capital of Poland pulsated to the rhythm of the American star’s hits. A total of 195,000 fans gathered at the PGE National Stadiumamong whom there were many famous faces of Polish show business. Julia Wieniawa, Małgorzata Rozenek-Majdan and the Rubik family – these are just some of the celebrity names that appeared in the stadium stands.
Shiny souvenir or smart business?
Each concert attendee received a unique wristband as part of their ticket. This is not an ordinary piece of material, but a gadget equipped with LED diodes that flashed in time with the music. For many fans, they became a priceless souvenir, but some saw in them… earning potential.
Shortly after the concerts, popular advertising websites were flooded with offers to sell concert wristbands. Prices? From 65 to even 200 PLN per piece! Sellers entice potential buyers by emphasizing the uniqueness of gadgets. “Straight from the VIP zone”, “with a working light mechanism” – these are just some of the catchy titles of offers.
Not just headbands
It is worth mentioning that the wristbands are not the only gadgets that stirred up emotions among fans. Taylor Swift’s official store offered a wide selection of souvenirs – from water bottles for PLN 80, through T-shirts for PLN 200, to sweatshirts for PLN 330. These prices were shocking for many, but it did not stop the crowds from shopping.
Taylor Swift’s concerts in Warsaw are not only a musical event, but also an interesting socio-economic phenomenon. It shows how strong the artist’s brand is. Will buying and reselling concert gadgets become a new trend? Time will tell. One thing is for sure – The Taylor Swift phenomenon extends far beyond the music scene.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
