This Saturday we will finally know who wins the Palme d’Or at the Cannes Film Festival this year, an edition marked by their claims on the red carpet. From the dress by Cate Blanchett in support of Palestineeven the viral image of several women posing during the presentation of the short film Moi Aussi covering their mouths with their hands to protest against the silences about abuses in the world of cinema.

But it is not the first time that celebrities take advantage of their red carpet to launch messages, in the last edition, a Ukrainian influencer and a model showed their rejection of the Russian invasion. This gesture resulted in the expulsion of both. Also popular on this red carpet are political messages sometimes subtle, and sometimes not so much.

“He who wants to develop and who wants to go viral on a red carpet You just have to do something out of place or inappropriate.or,” says Miguel Santana, a journalist expert in red carpet coverage.

But this fame can be expensive, such as all those actors and actresses who position themselves in favor of Palestine. “They they have some risk since a very important part of North American film producers are of Jewish origin,” says Juan Carlos Jiménez Redondo, professor of history of thought and social movements at the San Pablo CEU University. Some protest gestures that continue to generate a lot of controversy.