Netflix, the leader in global streaming services, has achieved impressive subscription results for its much-complained subscription service some time ago. The new package attracted as many as 40 million subscribers. This number represents a significant increase compared to the previous year, when only 5 million users took advantage of this offer. The company saw an eightfold increase in customers using the cheaper plan, which shows a growing interest in more affordable content access options.
Netflix advertising strategy and future plans
In response to growing demand, Netflix plans to further develop its advertising services. By the end of 2025, the company intends to launch its own platform dedicated to advertising purchases, which is expected to increase user engagement and satisfaction. Amy Reinhard, manager responsible for the advertising segment at Netflix, emphasizes that the company conducts detailed market research, so that their advertising offer exceeds that of the competition and was beneficial to both subscribers and advertisers.
The evolution of advertising packages in the VOD industry
The Netflix advertising package, launched in November 2022, is available in 12 countries. Advertisements in these packages, lasting 15 or 30 seconds, do not exceed 4-5 minutes per hour of broadcast. Following this strategy, other streaming platforms such as Disney+ are also introducing or modifying their advertising offers to adapt to changes in various markets.
The impact of advertising on the number of subscribers
At the end of March this year, Netflix recorded , which means an increase of over 9 million in the last three months. The company attributes this growth not only to the introduction of ad-supported packages, but also hated by users, a more effective fight against account sharing, which increased the number of individual subscriptions.
How about Poland?
Although Netflix does not yet offer its ad-supported package in Poland, other platforms have already introduced similar services on the Polish market. For example, SkyShowtime offers an ad-supported package for PLN 19.99 per month, which is a more affordable alternative to standard subscriptions. Additionally, the upcoming changes to the HBO Max platform, which will include a new name – Max, and the introduction of a limited number of advertisements in the basic package, herald further changes in the streaming media landscape in Poland.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
