Yolanda and Susana are two sisters who have been running a pastry shop for 25 years. in Santa Perpètua de Mogoda, in Barcelona, but it has been the new generations, Gerard and Nuria, 22 years old; those who have taken the witness and have catapulted to another dimension, specifically to the virtual dimension. These two young people have turned their family business into a viral pastry shop whose videos have already accumulate millions of views and hundreds of thousands of followers on Tik Tok, so social networks have become their best showcase.
They have achieved what many businesses long for: to be known on networks, but it was not always like this. As Gerard Belmonte, the son of one of them, says, “it all started because” they decided to make an incursion into social networks and now “they have hit the boom.” “She was very clear that she wanted to dedicate herself to this,” says one of the owners of her daughter Nuria. She herself says it like this: “I wanted to dedicate myself to this since I was three years old.”
The second generation of the workshop has taken advantage of the proximity provided by the networks to show us your day to day life naturally and his original creations with a casual tone. Now everyone wants to try his creations. Even the gastronomic influencer Peldanyos has fallen into temptation, encouraged by his followers.
The secret of your success in networks? The authenticity. “At home we are like that, just like that,” says Nuria Belmonte, who has turned her two passions into a profession and He has known how to adapt the family business to new times.
Source: Lasexta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
