First Netflix, then Disney+, now HBO. The website will block a convenient function and expenses will arise

Streaming services have made it possible for their customers to share accounts with their loved ones. However, users abused the function by sharing passwords with other friends, which gave food for thought to corporations that were increasingly recording losses. The first streaming service to start fighting against account sharing was .

HBO will start fighting against account sharing

When it turned out that more stringent verification of regulations by the streaming portal did not result in an outflow of subscriptions, Disney+ started the battle against mass sharing of passwords. Now it’s time for the next big player.

According to thewrap.com, the ability to share an account will soon also be difficult on HBO Max. JB Perrette, CEO of Warner Bros. Discovery noted that the initiative will be launched later this year, and its wider implementation will take place in 2025.

Do you share your HBO Max password with friends? This may not be possible soon

“We believe that, given the scale of our operations, this opens up many opportunities for us,” Perrette said during the Morgan Stanley 2024 Technology, Media & Telecom Conference in San Francisco. The idea to combat password sharing emerged when Warner began to experience significant financial losses.

For now, we do not know what rules for verifying platform users will be introduced by HBO Max and when the changes will reach Poland. Currently, the regulations state that after creating an HBO Max account, the subscriber will be able to add a maximum of five profiles of so-called “authorized users”. The list of rules for using the streaming platform states that “authorized users” will be able to use the platform at the same time and can only be members of their immediate family or household. Most likely, this point will soon be verified more thoroughly by the website.