Despite the controversies that have existed on social networks about the alleged slights that the Hollywood Academy had by not nominating Greta Gerwig and Margot Robbie in the categories of best director and actress respectively, the highest-grossing film of 2023, ‘Barbie’, has taken center stage in the new promotional video of the 96th Oscar Awards.

Jimmy Kimmel will once again host the 96th Academy Awards, the Hollywood Academy of Motion Picture Arts and Sciences has announced. This will be the fourth time that the comedian will host the gala that will take place on Sunday March 10, 2024.

In a promotional strategy for the gala, the comedian has managed to reunite part of the cast of ‘Barbie’ for the promotional strategy of the next gala. The short is inspired by the feature film that has several nominations this year and, like ‘Barbie’, is narrated by Hellen Mirren. Furthermore, the spot recreates some of the iconic scenes, but with Jimmy Kimmel as the protagonist and continues his adventure to get to “Oscarland.”

Also participating in the audiovisual piece are stars of the film such as Kate McKinnon, who plays ‘rare Barbie’, an iconic character in the film, who helps Kimmel get to “Oscarland” through favorite films such as ‘Poor Things’, ‘Master’ or ‘ Oppenheimer’. Later she is also nominated for best supporting actress, America Ferrera, who performs an adaptation of her viral feminist speech from the film, focused on difficulty of presenting an Oscar Awards gala.

At the end of the ad he also enters the scene Ryan Gosling playing the role of Ken, after openly criticizing the academy for not nominating the women in charge of bringing the ‘Barbie’ movie to life. At this moment a joke develops in direct reference to Greta Gerwig’s non-nomination for best director.

It should be noted that the director Greta Gerwig and the protagonists of her film ‘Barbie’, Margot Robbie and Ryan Gosling, were the big stars of the Oscar lunch which brought together all the nominees one month prior to the awards ceremony. Since her arrival at the main hall of the Beverly Hilton hotel in Beverly Hills, Gerwig could not take a step without first being intercepted by some member of the industry or guest who came to congratulate her, comment on her work or ask her for a ‘ selfie’. “I’m very happy, this is very exciting and I’m enjoying everything. This is something that never gets old,” said the ‘Barbie’ director.