With a child in the hospital
A child’s stay in hospital is never easy. It does not matter whether hospitalization is planned or emergency, whether we spend a few days or several months in the facility – it is always a challenge and stress, especially for the little person, but also for his or her loved ones.
We can read in many documents that relatives have the right to stay with a child in hospital, including: in the Charter of the Rights of the Child – Patient or in the European Charter of the Rights of the Child in Hospitals. Experts emphasize that the presence of caregivers may have a positive impact not only on the child’s comfort, but also on the progress of young patients’ treatment. Therefore, it is important to create the best possible conditions for children’s stay in the hospital, so that they have a place where they can rest, cook and eat a meal like at home, and gain energy for the next hours. With these needs in mind, 11 social rooms were renovated in the Department of Bone Marrow Transplantation, Pediatric Oncology and Hematology of the University Clinical Hospital in Wrocław. After almost a decade of use, they required major renovation.
A friendly environment to fight for health
Creating a comfortable place for parents who are staying with their child in hospital was the goal of the latest edition of the “Give Children the Sun” campaign. Procter & Gamble joined the forces of its brands, such as Ariel, Fairy, Gillette, Lenor and Pampers, to raise money for which the Polsat Foundation will renovate social rooms in the Clinic called Cape of Hope. Thanks to the cooperation with the Carefour chain, everyone who bought P&G products in its stores at that time contributed to the Wroc³aw project.
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– As a company, we strive to improve the quality of consumers’ lives, not only through products that make their everyday activities easier, but also by actively participating in solving important social issues. It is a great joy and honor for us that, in cooperation with Carrefour Polska, we were able to provide the Polsat Foundation with financial resources that allowed us to create home conditions for parents during the hospitalization of their children. Thanks to the “Give Children the Sun” campaign, in which crowds of consumers in Poland got involved, caregivers will be able to take care of their own needs and gain strength to persistently support their children in a special, crisis situation – says Małgorzata Mejer, Director of… Corporate Communication, Procter & Gamble in Central Europe.
Exceptional cooperation
Procter & Gamble and the Polsat Foundation have been cooperating with each other for over 20 years, and as part of previous editions of the “Give Children the Sun” campaign, the partners collected over PLN 65 million. The funds were allocated to the purchase of modern medical equipment for hospitals and children’s wards throughout the country, including: equipment for diagnosing premature babies and specialized teaching aids for blind and visually impaired children.
The “Give Children the Sun” campaign was launched by P&G in 1999, and its mechanism is simple – by choosing everyday products on the shelves, each of us can support the Polsat Foundation. And the Wrocław Department of Bone Marrow Transplantation, Oncology and Pediatric Hematology is a place that has been associated with this initiative from the very beginning. This is where, among others, The funds collected during the first edition of the campaign were used to support the creation and equipment of the first Children’s Department of Autologous Bone Marrow Transplantation and Gene Therapy in Poland.
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– Wrocław’s Cape of Hope is one of the largest, highly specialized facilities for children and adolescents with cancer and hematopoietic system diseases in Poland. We have been supporting it for years, so we are aware of how important it was to create a friendly and warm space for parents and young patients. We allocated the funds collected as part of “Give Children the Sun” to rooms that will provide caregivers with comfortable conditions and the opportunity to rest in the often very difficult process of their children’s recovery – says Krystyna Aldridge-Holc, President of the Management Board Polsat Foundation.
Everyday choices matter, and each of us could contribute to the “Give Children the Sun” campaign.
Promotional material for the P&G brand.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
