HBO Max is saying goodbye to Latin America. After the corporate merger between Warner and Discovery, it was decided to renew the platform, such as changing the name to Max. This ‘new’ service has already reached several countries around the world, including the United States in May 2023. Finally it is Latin America’s turn.

Farewell HBO Max, the platform is launching a new name: Max

The site will have an offer of mixed content between what is currently HBO Max and the Discovery+ platform. Max does not simply imply a name change, but a change in strategy. This blends the best of both services, keeping the series, films and documentaries already on HBO Max and adding all the content from Discovery+.

With a renewed catalogue, the platform promises more than 37,000 hours of content in the first monthssignificantly surpassing HBO Max’s current offering.

“Max will invite consumers to find their favorite stories or discover a new passion. It will contain a collection of content including iconic Warner Bros. Discovery brands in Latin America, including HBO, Warner Bros., the DC Universe, Discovery, Discovery Home & Health, ID, Cartoon Network, Discovery Kids and Adult Swim”, they say from the platform.

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How to switch from HBO Max to Max?

According to company executives, the migration from HBO Max to Max will happen automatically in some cases. “The person just has to click on the application to obtain consent from a new user and then it is active. An advantage is that we migrate your entire user profile and viewing history so you can continue to use the platform fluently,” says JB Perrette.

According to the platform’s website, subscribers They need to install the new Max application and continue uninstalling the previous one.

Prices

According to what has been published on the official website, users who have the Standard plan The features of the existing HBO Max subscription will be retained for a limited period after Max launches. The monthly subscription in Ecuador costs $8.29 and the annual subscription costs $49.90.

The subscribers who have the The mobile subscription will be changed to the standard subscription of Max and the price will remain the same for a limited period of time.

Max introduces two new plans

Given the demand in X of those users who They have a subscription with a 50% discount, HBO Max responds that these are subscribers They retain the differentiated value after the extension to Max.