TV Republika recorded a 30-fold increase in viewership in the period from December 20, 2023 to January 9, 2024. Interest in the station skyrocketed when the new government launched a revolution in . Today, Tomasz Sakiewicz’s Television is an alternative for PiS voters, accustomed to the aggressive tabloid narrative of the old Polish Television.
“House of Free Speech”. TV Republika has published a new spot
As part of its development, the station employed people who, after the government reshuffle, had no chance of staying at TVP. We will see Danuta Holecka, Michał Rachoń and Miłosz Kłeczek on the air. In turn, Tomasz Sakiewicz, the television’s editor-in-chief, announced further investments, including in studio equipment, which is missing after the expansion of the editorial office.
TV Republika’s next step in building the brand is an advertising spot that has just appeared on YouTube. The material titled “House of Free Speech” is intended to convince viewers that the station is the only place where the information provided is not biased and manipulated by those in power.
“Truth”, “free media” and “reliable information”. TV Republika presents a new spot
The video was recorded almost in the style of lipdubs, popular at the end of the first decade of the 2000s, which were most often used to promote schools and universities. Instead of singing with playback, the employees of TV Republika present the station’s assumptions one by one, and the camera “visits” the rooms where the journalists work.
“Welcome home! – free speech” – we hear at the beginning from Michał Rachoń. Miłosz Kłeczek straight from the studio adds that difficult questions are asked in the house in question. Other journalists known from TV Republika assure that the station “looks into the hands of the authorities” and holds politicians accountable for their election promises.
“We want a law-abiding Poland,” declares Rafał Ziemkiewicz. “Poland in which the Constitution matters,” adds Adrian Stankowski. TV Republika, with the voices of journalists, assures that it does not recognize “political prisoners”, represents “free media” and provides viewers with “reliable information”.
In turn, Danuta Holecka addresses the audience directly in the spot. “We are for the state!” he says with enthusiasm. “Turn on the truth” – Tomasz Sakiewicz encourages viewers at the end.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
