Marketers are competing with each other in coming up with newer and newer operating strategies. They also often use current events to promote a given product. This is exactly the move that manufacturers of scented candles have made, capitalizing on the current TikTok trend for the film “Saltburn”.
Jacob Elordi’s bath water from the movie “Saltburn”. She inspired producers to make a candle
2023 was a breakthrough year for Australian actor Jacob Elordi. He played Elvis Presley in “Priscilla” and finished the year by appearing in the thriller “Saltburn.” In the film, Elordi’s character, Felix, is the object of Oliver’s fascination, so much so that he becomes obsessed with the water he uses for bathing. In an infamous scene, Oliver enters the still wet bathtub after Felix has been relaxing in it, and then drinks the remaining water from the bottom of the bathtub. This moment, there are countless memes on the Internet, and, as it turns out, products that can be purchased.
Bath water from the film “Saltburn” by Jacob Elordi. It’s an internet hit
A candle inspired by the scene is taking the TikTok platform by storm. A product from the Lux Candle Corner brand called “Jacob Elordi bath water” can be purchased, among others, on Etsy for less than $28, or about PLN 110, and on Amazon for $36. It is available in three different variants: vanilla, spices and sea breeze. The manufacturer’s product description reads:
Filled with the addictive aroma of sea salt and orchids, inspired by the infamous bathtub scene from the hit film Saltburn starring Barry Keoghan and Jacob Elordi.
Source: Gazeta

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