IKEA stops advertising on TV Republika.  We have the company’s official position

IKEA stops advertising on TV Republika. We have the company’s official position

On December 31, 2023, TV Republika hosted the satirist Jan Pietrzak, who made a scandalous joke about Poland accepting migrants. Internet users became interested in the companies whose advertising spots are broadcast by the stations. The mBank company stated that it “does not support the activities of this station”, and IKEA, in response to Gazeta.pl’s inquiry, replied that it was no longer advertising on TV Republika.

TV Republika is currently experiencing its second youth. The station gained in popularity when the politicized TVP Info became history. Large numbers of viewers watch the channel both via traditional television, but also on the Internet, where – as we remind you – nothing is lost.

More interesting articles from the world of television can be found on the Gazeta.pl home page >>

Another advertiser is critical of TV Republika’s activities. IKEA ends cooperation with the station

One of such moments that the station’s broadcaster would like to forget is the recent statement of the controversial Jan Pietrzak, who appears on the air as a commentator. He then made a scandalous comment about Poland accepting migrants. He suggested that our country should receive them in the “barracks” in Auschwitz, Majdanek, Treblinka and Stutthof.

The highest-ranking politicians and representatives of the Auschwitz Museum reacted to the words. TV Republika during a television program run by Danuta Holecka entitled “Today” said it was a joke and the whole situation was an excuse to attack the “independent” station. Internet users who asked mBank about its attitude towards the whole situation have a different opinion. Its spots are broadcast on Republika TV.

Via the X portal, the brand informed that it “does not support the activities of this station” and the entire situation will be checked. We decided to ask the IKEA brand whether it would like to continue cooperation with the station in the current situation. The company’s representative, Aneta Gil, replied that as of January 4, 2024, IKEA will stop broadcasting advertisements on this station.

TV Republika is one of the stations sold in the Polsat package of thematic stations. The Wavemaker media house is responsible for the recommendation and purchase of media, which is usually done at least several weeks in advance. The package for IKEA was purchased in November 2023. On January 4 this year. IKEA decided to stop communicating with TV Republika – we read in the email.

Source: Gazeta

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