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Girls from Generation Z are more concerned about daily care than women from their mothers’ or grandmothers’ generation. 20-year-olds are already thinking about preventing wrinkles and using treatments to delay the aging process. Data collected by Circana, a company that analyzes consumer behavior, shows that young women most often choose makeup products that have anti-aging properties. As much as 70 percent consumers use serums every day that are supposed to delay aging, and some even choose Botox.
The young generation wants to avoid aging
The disturbing trend is also confirmed by recordings appearing on TikTok. Recently, there was a lot of talk about the video “Things I Do as a 14-Year-Old to Delay the Aging Process”. One by one, the teen discussed her beauty routine. She showed what supplements she takes and what cosmetics she uses. These included, among others: products with retinol.
The video has been commented on by over 7,000 people. people. “It’s crazy”, “Getting old is okay”, “I’m begging you, start living”, – we read in the comments. In the Circana report, an expert commented that Generation Z is taking over care dedicated to consumers from the older age group.
Social media is to blame
As CNN notes, social media are responsible for creating such needs among young girls. Girls browse TikToks with beauty tips including using products with vitamin C, retinol, putting tape on their faces, etc. In addition, they take photos of themselves with filters that distort their appearance and create the need to strive for perfection.
Plastic surgeon Paul Nassif told CNN that Generation Z people who come to him for consultations no longer show photos of stars as examples. – They bring their own photos with the filter on – he added.
Source: Gazeta
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