Have you ever thought that you have nothing to wear even though your wardrobe is bursting at the seams? There is a high probability that yes. This is quite a common phenomenon that affects many women. Where does it come from? Out of indecision? Too much choice? Or maybe a poorly completed wardrobe? bonprix, in cooperation with the Ipsos market research institute, conducted a survey among over 1,000 Polish women. The result is an extensive bonprix FASHION REPORT 2023, which sheds a completely new light on what we really expect from fashion. One thing is certain, for most of us it is much more than just clothes. It is a way of expressing ourselves and a reflection of our personality and feelings.
We have up to 80 clothes in our wardrobe
The bonprix report draws attention to a completely new phenomenon, i.e. individualization. Our own style, not seasonal trends, is more and more important to us. Comfort is also key. The times when we were able to spend many hours in too tight pants or uncomfortable shoes are long gone. As much as 81 percent A Pole describes his style as casual, casual, sporty, uncomplicated or minimalist. 93 percent has his favorite clothes. Most often, these are jeans, blouses, tops, T-shirts and dresses. We also have a quite strong stance on the issue of colors. As much as 61 percent The Pole prefers the color black. The most surprising thing, however, is the number of clothes we can have. The bonprix report shows that there may be up to about 80 elements. Unfortunately, everything indicates that we do not use many of them. Up to 1/3 of these clothes may remain unworn. This makes you think.
Promotional material
Do we like and accept ourselves?
Apart from the approach to fashion itself, the way women think about themselves and their bodies is also changing. Self-confidence, diversity and body positivity are not just buzzwords, but specific phenomena that are key to our self-esteem. This is confirmed by the results of the bonprix report. As many as 3/4 of Polish women say that they are self-confident women, and 64 percent she is satisfied with what their figure looks like. More and more often, instead of criticizing ourselves, we criticize the fashion market. 86 percent Polish women believe that unrealistic ideals of figure and beauty are promoted, and 82 percent believes that fashion trends are created only for women with a specific body shape. There are many indications that the above accusations against the industry may not be groundless. As much as 65 percent A Polish man states that he has a problem finding clothes for himself. This is bad news, because the survey shows that we like shopping and we have quite a large budget for it. For 80 percent for women, shopping is a form of entertainment. We most often buy clothes on promotions, as well as for special occasions (e.g. holidays or parties), or simply when we feel that old clothes are worn out. The average Polish woman spends on average EUR 78 a month on fashion, i.e. approximately PLN 340.
Promotional material
Fashionable and stylish in every size
So where should you shop to avoid disappointment? Solving this problem is simpler than it may seem. These are inclusive brands that do not exclude any figure. At bonprix you will find fashionable and stylish clothes in all sizes. The new collection is especially noteworthy, as it fits perfectly into the Christmas and carnival atmosphere. First of all, it’s a large dose of sequins that will add self-confidence and make us feel like real stars of the evening. Apart from the favorite color of Polish women, i.e. black, sequins appear in a slightly refreshed version. Here it is worth paying attention, especially to proposals referring to the mermaidcore trend. Pink, blue and green dominate here. It is commonly believed that sequins are styling only for a special occasion. Nothing could be further from the truth! Let’s not let them hang sadly in the closet and use them all year round. To give them a more casual character, just combine them with a warm sweater or a classic sweatshirt. Thanks to this, we will fully use their potential. Let’s treat our other clothes in a similar way. Let’s experiment, play with fashion and use what we have in our wardrobe. It’s stylish and responsible.
Promotional material for the bonprix brand.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
