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Does anyone here remember the times when Polish and foreign music videos were “addictively” broadcast on MTV Polska? It must be admitted that this is quite a long time ago. The laws of the market have been inexorable in the last dozen or so years – the audience wanted more entertainment at the level of programs such as “Warsaw Shore – Ekipa z Warszawy” or the American equivalents of the Polish version of the program. At least that’s what the station management claimed. Now, however, he changes his mind and intends to increase the share of music topics on the station’s pages again. Better late than never.
August 1, 1981. This date changed the face of music forever, when the first music television in the world was launched. The song chosen for the debut was also telling – “Video Killed the Radio Star” by The Buggles. The name MTV was an abbreviation of Music Television. The station appeared in Poland on July 7, 2000, and its debut was associated with performances at the Sopot pier, among others. Kayah or Myslovitz. Over 2 decades later, we are in a much different place. It’s not music that plays first fiddle on this channel.
A ray of hope. We’re talking about “MTV Breakfast Club”
However, there is a ray of hope for music lovers and older fans of MTV Polska. The “MTV Breakfast Club” band will gain new broadcast hours, extended by one hour. Therefore, from Monday to Thursday it will be broadcast from 6 a.m. to 1 p.m., on Friday from 6 a.m. to 10 a.m., and on Saturday from 6 a.m. to 9 a.m.
The decision is dictated by the fact that our viewers are very eager to watch this programming block, and we follow the audience’s expectations and tastes.
– Agnieszka Odachowska, PR manager of Paramount Global in Poland, owner of, among others, MTV Poland.
Change makes sense. Poles envy the Germans MTV Germany
Although this does not mean a complete abandonment of broadcasting entertainment programs, we may be witnessing the station returning to its roots. Anyway, we don’t have to look far. Let’s take a look at the German branch of MTV. The local management of the station focused almost entirely on programs devoted to music (reactivated cult programs such as Party Zone, Chillout Zone).
What’s more, they are actually the apple of the eye of the local editorial office, and even Polish Internet users do not hide their joy about such changes. Who knows, maybe MTV Polska will soon change beyond recognition?
Source: virtualmedia.pl
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
