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Although Black Friday is a movable event (depending on the date of the American Thanksgiving Day), it is inextricably linked to the end of November. Big discounts start right after it. Why are they so closely related?
There are many theories surrounding the origins of Black Friday, but this one seems the most likely. The celebration of this holiday in the United States is accompanied by large city parades. The parades of participants taking part in the event were “easy prey” for shop owners along the event route. Starting around the 1950s, retailers began posting special discounts to attract the attention of passersby. The goal was simple – to tempt customers to buy products that were in stock, taking up space for new items. The fact that the time to buy Christmas gifts was slowly approaching was also important.
“Black Friday, or the paralysis of the city.” The term has gained a new meaning
But where does the term “Black Friday” come from? Its genesis should be sought almost a decade later, in the 1960s in Philadelphia. Organizing the thanksgiving parade resulted in huge traffic jams and crowds in the city. The name comes from police conversations while maintaining order during the event. It must be admitted that the term does not sound very favorable. This, however, did not prevent it from gaining a completely different, “good reputation” connotation.
From Anglo-Saxon land to Poland. However, the momentum is not the same
Even though Black Friday is a strictly American tradition, it was quickly adopted by other countries as well. It started with the Anglo-Saxon countries – Canada, Great Britain, Australia and New Zealand. In order to extend the promotional “craze”, over time the promotions were extended to subsequent days. This is how Cyber Monday was born. Sellers and customers were satisfied. Soon after, Black Friday became commonplace in almost every corner of the globe. This phenomenon also came to Poland.
The Black Friday tradition is relatively new in our country. In fact, it was only in the 21st century that Poles learned the taste of this holiday of consumerism. It must also be admitted that it is not on such a grand scale as in the USA. While there are discounts of 70-80 percent. during this period are commonplace, in Poland they are rare – they usually concern discounts on products from the end of the collection or assortments that have already been discounted. Even though the standard is 20%, we are still happy to make purchases then. After all, it’s also time to look for Christmas gifts. Despite this, advertising campaigns are really loud in our country and there is a lot of talk about them in the Polish media. However, we lack the momentum known from the United States.
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
