The Salvadoran president Nayib Bukele was also part of the Miss Universe gala; Just before announcing the winner of the competition, he addressed the audience in English, stating that his country has repositioned itself and shown the world what it is capable of.

“Thank you for choosing to be part of the glorification of El Salvador, but this is just the beginning,” he assured the crowd that received him with enthusiasm.

“What you have experienced here is just a small part of everything we inspire,” he continued. “We want the brightest minds from around the world to help us continue to build El Salvador for everyone who wants to live in freedom”said the president, admired by many for what they see as a turnaround in the Central American country’s security crisis but also criticized by groups defending the human rights of people deprived of their liberty.

The President of El Salvador, Nayib Bukele, delivers a speech during the coronation ceremony of the new Miss Universe 2023. Behind him is the representative of Nicaragua, Sheynnis Palacios, the first Central American to win the competition. Photo: EFE

Bukele, 42, waited until the most exciting moment of the beauty gala to address international television. “We invite you to know that El Salvador is the ideal place to fight for your dreams, no matter how big they may be.”

Dressed for the occasion in evening wear, the Salvadoran president was hospitable. “Welcome to the rebirth of El Salvador,” he said, waving to the crowd, which stood to applaud him.

Bukele, of Palestinian descent, is part of a generation of millennial politicians, with whom he shares the fact that he does not take extreme political positions. He dominates social media, mainly to respond to his critics, and also to distribute presidential orders.

Despite his detractors, he maintains a high approval rating, and He is considered the most popular president in El Salvador’s history, with approximately 87% support.

Moreover, he does not deny himself that because of his youth he dresses casually, with jeans, a cap and no tie. He calls the traditional way of doing politics ‘outdated’ and is convinced of the digital revolution.