‘Aesthetic’, ‘feed’ and ‘unfollow’: this is a glossary of terms you need to master to properly manage your social networks

Youth slang has existed and changed over time. If we talk about “coded words”, it is a long-standing topic. However, In this context (the digital one), a still new vocabulary is used for many, which even includes the workplace. and, therefore, it is prudent to know it perfectly.

Some of these terms, used especially by generation Z, are nothing more than anglicisms, but on social networks they have a much wider meaning than what is written in the dictionary.

Era of ‘influencers’: Is it profitable to create content in Ecuador?

The post-pandemic era of social networks has paved the way for hyper-connectedness for companies, public figures and ventures, which in addition to interacting with their followers through their content, generate sales on social networks. Aesthetic, feed and unfollow: You’ve probably read or heard them while browsing your networks, but what is it and how is it used?

For example, a clothing store account offers in its feed competition for yours followers: you have to give it As according to publishTake a photo aesthetic with your products, post it on storiesSet to mark company (@tiendaonlin.ec) and use hashtag #LO.

Below, Deborah Chiriboga High, Director General of the Ecuadorian North American Center (CEN), shares the meaning of these neologisms which, who knows! Maybe soon you will be able to use it too.

52% of Millennials and 51% of Generation Z live paycheck to paycheck

For example, in Ecuador there are people like Lavinia Valbonesi, María Gratzia Dongilio and Elba González influential personseach in its own niche and with a different audience.

For example, in X (formerly known as Twitter) there is a part of the word with a pound sign. This is used to specifically find content on a particular topic. That is, if we search for #Ecuador, texts, photos, videos or news about the country will appear.

María Gratzia Donggilio, a young fashion talent looking for visibility on social networks

He feed This is what we know as “the wall”.. It is that space where the user uploads his photos and shares thoughts, links, videos and more, depending on the functions of the application he is in. Instagram as such has its own feed globally, with user posts you follow, where people can share photos and videos, connect with their community, and explore content that interests them.

If you search for @eluniversocom on Instagram, you will find it feed from the newspaper EL UNIVERSO.

For example, photos of cafes or restaurants that we see on social networks. The picture looks pristine and messy at the same time, but the composition pleases the audience. (AND)