Kylie Jenner expands its empire into the world of fashion. The the younger sister of the Kardashians and a businesswoman of cosmetics, skin care products, and even a line of Bratz dolls, has added a new line of business to its portfolio.

This is a new clothing brand called Khywhose launch is scheduled for November 1st, and promises clothing pieces inspired by Kylie’s “personal wardrobe”, who took care of the aesthetics of the pieces.

The magazine released a first look at the collection, which will be available in November The Wall Street Journal (WSJ), which just featured the 26-year-old mogul on its cover and called her brand “the most innovative of the year.”

Kylie Jenner and her new clothing line Khy Photo: Screenshot

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For the photoshoot, Kylie actually wears Khy’s pieces and explains that the name comes from the nickname she is commonly called, according to her.

Kylie Jenner first hinted at her clothing brand in an Instagram post this Tuesday, Oct. 24, alongside a photo of herself in a long, puffy-sleeve faux-leather top with the caption “meet Khy.” The label on the coat leads to the brand’s profile, where you can see other iconic pieces from this new line, like the strapless faux leather mini dress that Jenner already wore to Kim Kardashian’s birthday party last week. According to information from Khy’s account, the outfit will retail for $98.

Kylie Jenner and her new clothing line Khy. Photo: Screenshot

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According to the WSJ review, Khy will also invite “various designers and their concepts throughout the year.” The matriarch of the Kardashian-Jenner clan, Kris Jenner, co-founded Khy. her Momager She told the paper that her daughter has “actually been the creative director of her life and her wardrobe since she walked.”

Along with Jenner is the business couple Jens and Emma Grede, who are also the co-founders of Skims Kim Kardashian and Good American Khloé Kardashian.

Kylie Jenner and her new clothing line Khy Photo: Screenshot

“Creatively, I have a very clear vision of how I want to look, what I want to do and what I want to wear,” Jenner told the WSJ. “I’m never too stressed about these things because…fashion should be fun.”

This is not Kylie Jenner’s first foray into fashion design. She and her older sister Kendall previously shared a licensed line of the same name. (AND)