December, the best month to buy a car

Although the more aggressive discounts that brands and dealers gave at the end of the year have been reduced due to the effect of the economic crisis caused by the pandemic, according to analysts it is still possible to find better offers when the time to celebrate the arrival of A new year.

Gloria Navas, Hyundai commercial manager, says that Some of the advantages of acquiring a vehicle at the end of the year is that the cost of registration is lower, you can access bonuses and discounts per season and a 2022 model would be acquired in 2021.

“In the second semester, brands normally launch new vehicles and 2022 models, the consumer benefits from acquiring a vehicle for the following year by having a full range of offers. In addition, customers have greater liquidity that allows them to access better vehicles and benefits ”, says Andrés Cordero, Marketing Manager of Nissan Ecuador.

Month of stock discounts and liquidations

Since December is the closing month of all annual activity, dealers are not unaware of this fact, and especially in years of crisis or depressions the accumulated balance should be mitigated with the sale at the lowest possible price units available in stock or others to arrive at the establishment.

Economist Joffre Torres explains that dealerships, like many sales-focused companies, operate on a system of monthly, quarterly, and annual targets. “This is not an internal goal: many automakers incentivize dealerships to sell a certain number of cars. Because of this, the best time to buy a new car is at the end of the month when the dealer will face his toll number. ” At this point, the local dealer may be willing to lose money in a single transaction to get it back with the manufacturer’s bonus for reaching that quota.

Does the day also influence when buying a car?

According to a statistical market analysis carried out by the European Automobile Manufacturers Association, as it is the least crowded day, the Monday you get better prices in the reservation or sale of a vehicle. So you still have three of them available: 13, 20 and 27 to close a deal at the dealership.

Recommendations for buying a car

Oswaldo León, Marketing Manager of Chevrolet Ecuador, mentions that it is important when buying a vehicle to know the support of the brand. “In our case we have nationwide coverage with 52 points of sale and 54 service workshops. In addition, our Chevrolet Parts Center in Ecuador is the largest in the country, so we ensure the availability of spare parts and accessories for our customers every day of the year ”.

Cordero, from Nissan, advises that before making a decision, as at any time of the year, people assess their needs and those of their families so that their choice is the best and always opt for safe vehicles that are a good investment. In addition, they must schedule their appointment in advance, make their test drive to know the vehicle and its benefits in depth, in this way to be sure that the car you are going to choose is the right one.