This Thursday and Friday Anthropological and Contemporary Art Museum (MAAC) will host the first Congress for Culture, Tourism and Creative Economy with a focus on sustainability, innovation, entrepreneurship and social well-being.

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“The museum, in its most contemporary role, is considered on this occasion as a meeting and reflection point to address the complex relationship between culture and tourism. Cultural tourism is flourishing and the demand for it is becoming increasingly demanding. which has led to a diversification of the offering, including experiential activities for meaningful and personalized learning,” describes a MAAC spokesperson in a press release.

While the creative economy enables export growth, employment and innovation, contributes to education and the local economy and strengthens identity and cultural diversity, among other things. “The Congress aims to prioritize good practices in cultural and creative tourism, and to promote innovation, entrepreneurship and social well-being”the statement said.

The meeting, in which several educational institutions also participate, consists of: 23 presentations, a panel, artistic presentations and a tourist fair, taking place from 9 a.m. to 5 p.m. Cultural entrepreneurs participate in this fair and offer handicrafts, gastronomy, books and various initiatives.

The congress is intended for professionals from the public and private sectors related to tourism, cultural management and creative industries, tourism promoters, professional tourism guides and museum intermediaries, managers of tourist and cultural spaces; as well as teachers and university students with related careers and interested audiences.

The inauguration will take place on Thursday the 28th at 9:30 am. The event on this first day includes a number of interesting presentations, such as “Anthropology of Cultural and Creative Tourism”, “Sustainable Tourism and Development”, “Origins and Perspectives of Creative Economies in Ecuador”, and many others. All programming can be found at the following link:

The thematic axes to be discussed include: epistemologies, theoretical perspectives and methodologies of tourism, culture and creative economies; culture, tourism and governance; analysis of attractions, infrastructure, supply and demand of services and tourist safety. (JO)