According to data provided by the media, thanks to the huge number of publications about Agnieszka Holland’s latest film, an average Pole over the age of 15 could have had contact with information about this production an average of 17 times in the period from September 1 to 25. To achieve such reach, creators would have to spend approximately PLN 156 million on advertising.
Free PLN 156 million and a record in cinemas
The most materials about the film were published in TVP Info (366 publications), and the least in TVN24 (144). Let us recall that during the opening weekend, “The Green Border” was watched by over 137,000 people. viewers in cinemas. This is the best result for a Polish film this year. For comparison, Holland’s previous film was seen by approximately 26,000 people in its first weekend. people.
There was less talk about “The Green Border” before the start of the Venice Film Festival, where the film had its world premiere. Even before it happened, the first critical voices appeared towards the director herself and her film, which touched, among others, the topic of push backs on the Polish-Belarusian border, also by politicians associated with the government. After the screening on September 5, in addition to the praising voices of film critics () who saw “The Green Border”, there was more and more hate – including the words of Zbigniew Ziobro, as a result of which .
The cast of the film included: Maja Ostaszewska, Tomasz Włosok, Piotr Stramowski, Jaśmina Polak, Marta Stalmierska, Agata Kulesza, Maciej Stuhr and Magdalena Popławska as well as foreign actors – Jalal Altawil, Behi Djanati Atai, Mohamad Al Rashi, Dalia Naous and Joely Mbundu. – We live in a world where great imagination and courage are needed to face all the challenges of today. The revolution of social media and artificial intelligence have made it increasingly difficult for a clear voice to be heard. In my opinion, there is no point in engaging in art if you do not fight for this voice, if you do not fight to ask questions about important, painful, sometimes unsolvable topics that put us before choices, sometimes very dramatic ones. For me, this is what is happening on the Polish-Belarusian border – says Agnieszka Holland.
“The Green Border” is worth watching, but the Ministry of Interior and Administration commercial is not necessarily so
“The Green Border” can be seen in Polish cinemas from September 22. Although the Ministry of Interior and Administration wanted a special spot to be shown in all arthouse cinemas before the screenings of “The Green Border”, which, as the deputy head of the ministry said, “shows the context of the hybrid operation, the course of this operation and the solution we have introduced to guarantee the security of the Polish state.” This wasn’t the reaction he expected.
“As part of its activities, the Association of Arthouse Cinemas brings together 241 private and local government institutions operating arthouse cinemas in Poland. The cinemas associated in the Association are run by entities independent of the Association of Arthouse Cinemas, which decide on their own about all aspects of their activities, including the film repertoire and displayed advertising spots,” reads the statement of the Arthouse Cinema Association. Even before its release, the owners of many facilities, by decision of the ministry, announced that they did not intend to show the spot. Representatives of multiplexes, including .
Source: Gazeta
Bruce is a talented author and journalist with a passion for entertainment . He currently works as a writer at the 247 News Agency, where he has established himself as a respected voice in the industry.
